How YouTubers can earn more money

Have you been bingeing on YouTube singing or grinning at videos wondering how people can make money from it? If yes, then you are in the right place.

In the early years, YouTube was a platform where people can showcase their talents or hobbies. Nowadays, it’s more than just an outlet for your passion, but also a means to earn income. Imagine how amazing it is if you can monetize a hobby right from the comfort of your own home.

Starting a YouTube channel isn’t very complicated. The objective is to produce contents that feature your strengths, make it attractive enough to lure others to check out your videos. Who knows, you can be the next Ryan’s World earning an average of $22 million per year.

How do YouTubers earn more money?

On YouTube, you can view everything from music videos of your favorite artists to how-to-videos on how to survive in the jungle. The ideas are endless, breaking boundaries and going beyond language barriers. One can conveniently spend hours watching one video to the next. Thinking each view is convertible to cash makes it a lucrative business.

YouTube Partner Program (YPP)

One way on how you can make an income from YouTube is by signing up for the YouTube Partner Program. This is the most popular way people know of, where you are paid for every ad shown on your YouTube channel.

In order to be a part of this program, you must meet:

  • Your channel has at least 1,000 subscribers.
  • Have reached 4,000 watch hours within the last 12 months
  • You must have an AdSense Account
  • Adhere to the YouTube Monetization Policies
  • Get reviewed and approved

Once accepted, then you can earn between $5 to $30 per 1,000 views depending on your Ad format, location, and where the viewer saw the ad.

The good news is YPP is not the only option available. to increase your net worth as YouTuber, Other alternative ways to earn income are available such as channel memberships, selling merchandise, Super Chat & Super Stickers, and YouTube Premium Revenue.

YouTube affiliate marketing

Affiliate marketing is when you partner with online retailers such as Amazon. Through this method, you are paid a commission for each referral sale of their product.

Here are numerous ways on how you can add the link and pique interest on your viewers:

  • Through unboxing a product from your partner retail
  • Review of a product or service
  • How-to videos demonstrating the features of the product being advertised

Normally, you’d see the link in the video description which will direct you to the affiliate’s website. YouTubers are paid through:

  • Click-through Rate (CTR) or how many viewers clicked the link
  • Conversation Rate or how many people actually purchased the product
  • Commission of the product

Channel Memberships

YouTube has an added feature for YouTubers who are part of YPP to open membership for their subscribers. Aside from this, comply with these qualifications before you can open membership:

  • You are over 18 years old
  • The channel is not set as made for kids
  • Videos must not have music claims and a significant number of ineligible videos.
  • You must have agreed to the terms and policies of MCN.
  • You are located in one of the countries listed in this link

If you encourage your subscribers to join as members, they will get:

  • Badges
  • Emojis for Live Chats
  • Perks
  • Videos
  • Other Content

Merchandise

You must have chanced upon channels where they sell their own merchandise. Through your channel, your subscribers or fans can purchase products you make and sell.

To be eligible as a merchant, you have to meet the minimum requirements:

  • You are located in one of the countries listed in this link
  • YouTube has approved your channel for monetization.
  • You need to have more than 10,000 subscribers if you are not a music channel.
  • The channel is not set as made for kids.
  • Your channel does not have numerous videos with strikes or violations.
  • No Hate Speech Community Guideline Warning or Strike.

YouTube Premium Revenue

Encourage your fans to get a premium account. As premium members, they will be eligible for several benefits such as no ad, downloads, and other features. And, every time a premium member watches your video, you will be entitled to a cut from their paid subscription.

Super Chat & Super Stickers

You can interact with your subscribers or viewers in real-time through Live Chat. During this period, your viewers have the option to purchase Super Stickers and/or offer to pay to highlight their messages. The message will stay on top of the feed, depending on the amount the subscriber paid during a live chat.

Patreon

Patreon is a way where fans can directly support your channel. By becoming a patron, they get additional content and benefit depending on the package you created. If you put in interesting and quality videos, your number of patrons can increase until you land yourself a sponsorship.

YouTube Sponsorship

Sponsorship is the creme a la creme of a creator. When a company sponsors your channel, you know that you have made it to the top. Companies only sponsor influencers or creators whose brand coincides with theirs.

How does sponsorship work? A company can either sponsor a one-off video or, at most, the entire channel. Whenever this happens, you need to put a forewarn in your video a disclaimer “Includes promotion.” You then would have to endorse or recommend the product.

Typically, channels that have created a powerful brand and have solid subscribers are the ones who land a brand sponsorship.

When you are competing with almost 500 videos uploaded every minute, it is important that you come up with quality videos that stand out and add value to your intended audience. Consistently uploading and engaging with your audience will make a lot of difference in your channel. Aside from having basic to intermediate skills in video editing.

But the fact is, everyone started from scratch. It takes consistency, creativity, and effective marketing to expand and grow your channel.

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