blogilates Net Worth & Earnings (2025)

Blogilates has become a sensation in the fitness community, captivating millions with its engaging and accessible approach to Pilates. Founded by Cassey Ho, the channel has grown from a simple YouTube page to a multifaceted brand that inspires a global audience. With a unique blend of upbeat music and effective workout routines, Blogilates has carved out a niche in the crowded fitness landscape, attracting a loyal following of "POPsters" who eagerly await each new video.

Beyond its YouTube success, Blogilates has expanded into various revenue streams, including merchandise, fitness apps, and brand partnerships. This diversification has not only solidified its presence in the fitness industry but also contributed to its impressive financial success. According to estimates from Net Worth Spot, Blogilates boasts a net worth of approximately $9.8 million, with some sources suggesting it could be as high as $13.7 million.

As Blogilates continues to grow, it remains a testament to the power of passion and innovation in building a thriving community. Cassey Ho's journey from a college student with a love for Pilates to a fitness icon is a story of dedication and creativity, inspiring countless individuals to embark on their own fitness journeys.

blogilates is a popular Howto & Style channel on YouTube. It has attracted 10.3 million subscribers. blogilates started in 2009 and is located in the United States.

One common question we hear is: What is blogilates's net worth or how much does blogilates earn? Not many have a proper idea of blogilates's actual net worth, but some have made predictions.

What is blogilates's net worth?

blogilates has an estimated net worth of about $9.8 million.

blogilates's real net worth is still being verified, but our website Net Worth Spot places it to be at roughly $9.8 million.

The $9.8 million estimate is only based on YouTube advertising revenue. In reality, blogilates's net worth could possibly be more. In fact, when considering more sources of revenue for a influencer, some sources place blogilates's net worth as high as $13.7 million.

How much does blogilates earn?

blogilates earns an estimated $2.5 million a year.

You may be asking: How much does blogilates earn?

When we look at the past 30 days, blogilates's channel attracts 40.9 million views each month and about 1.4 million views each day.

Monetized YouTube channels generate revenue by serving ads for every thousand video views. YouTube channels may earn anywhere between $3 to $7 per one thousand video views. If blogilates is within this range, Net Worth Spot estimates that blogilates earns $163.5 thousand a month, totalling $2.5 million a year.

$2.5 million a year may be a low estimate though. If blogilates makes on the higher end, ad revenue could generate close to $4.4 million a year.

blogilates likely has additional revenue sources. Influencers may promote their own products, get sponsorships, or generate revenue through affiliate commissions.

How Does Blogilates Make Money?

Blogilates has crafted a diverse revenue model that capitalizes on Cassey Ho's engaging content and strong community. Here are the primary ways Blogilates generates income:

• YouTube Ad Revenue: As a popular YouTube channel, Blogilates earns money through ads displayed on its videos. With millions of views, this source provides a steady stream of income.
• Merchandise Sales: Cassey launched a line of fitness apparel and accessories, which has become a significant revenue driver. The activewear brand, Popflex, is particularly popular and is sold in major retailers like Target.
• Fitness App Subscriptions: The Blogilates app offers users a personalized fitness experience. With subscription options, users can access exclusive workouts and challenges, contributing to the overall revenue.
• Online Programs: Cassey has developed various online fitness programs, including her signature PIIT28. These programs often come with a fee, adding another layer to her income.
• Brand Partnerships: Collaborations with brands for sponsored content and promotions also play a role in Blogilates' financial success. These partnerships leverage Cassey's influence to reach a wider audience.
• Licensing Deals: Cassey earns royalties from licensing her brand for products sold in stores, further diversifying her income streams.

By combining these revenue streams, Blogilates has established a sustainable business model that continues to grow. Cassey’s ability to adapt her content and offerings has been key to her success, allowing her to connect with her audience while generating significant income.

Living the Blogilates Life: Cassey Ho's Personal Journey

Cassey Ho, the vibrant force behind Blogilates, leads a life that reflects her passion for fitness, fashion, and community. Based in Los Angeles, she balances her roles as a fitness instructor, entrepreneur, and designer with grace and enthusiasm. Cassey’s journey is not just about physical fitness; it’s also about mental well-being and self-acceptance.

Growing up in a Chinese-Vietnamese family, Cassey faced the pressure of traditional expectations. Her parents envisioned a stable career in medicine for her, but Cassey’s heart was set on fitness and fashion. This divergence led to a complex relationship with her family, which she has worked to mend over the years. Today, her parents are proud of her accomplishments, even if they initially struggled to understand her path.

In her personal life, Cassey is married to Sam Livits, who plays a crucial role in her business as the COO of Popflex. Their relationship began in college, and they have supported each other through the ups and downs of entrepreneurship. Cassey often shares glimpses of their life together on social media, showcasing their playful dynamic and mutual support.

Outside of work, Cassey enjoys exploring her creative side. She has a deep love for fashion design, which she channels into her activewear brand, Popflex. This passion is evident in her designs, which aim to empower women and promote body positivity. Cassey’s commitment to her community is reflected in her interactions with fans, whom she affectionately calls "POPsters." She often engages with them through social media, sharing not just fitness tips but also personal stories and struggles.

Despite her busy schedule, Cassey prioritizes self-care and mental health. She openly discusses the challenges of body image and the pressures of social media, advocating for a balanced approach to fitness that emphasizes joy and self-love. Her journey is a testament to the importance of authenticity and resilience in the face of adversity.

The Inspiring Journey of Cassey Ho: From Dreams to Blogilates

Cassey Ho, the dynamic force behind Blogilates, was born in Los Angeles, California, in 1987 to Chinese-Vietnamese immigrant parents. Growing up in a family that valued traditional career paths, Cassey faced pressure to pursue a stable profession, ideally in medicine or law. However, her heart was set on a different path—one that combined her passions for fitness and fashion.

During her college years at Whittier College, Cassey studied biology, largely to satisfy her parents' expectations. Yet, she found herself feeling unfulfilled. To cope, she turned to Pilates, a practice that not only provided her with physical relief but also sparked her creativity. Cassey began teaching Pilates classes to her friends, and her enthusiasm for the discipline grew.

In a pivotal moment, she discovered an opportunity to become a certified Pilates instructor. This decision marked a turning point in her life. Cassey auditioned for a position at a local gym, impressing the owner so much that he sponsored her certification. This support allowed her to fully embrace her passion for fitness.

In 2009, Cassey took a leap of faith and launched her YouTube channel, Blogilates. Initially, her goal was simple: to create a farewell workout video for her students as she prepared to move across the country. Little did she know that this act of kindness would lay the foundation for a thriving online community. Her unique approach to Pilates, which combined upbeat pop music with traditional routines, resonated with viewers and set her apart in the fitness landscape.

As Blogilates gained traction, Cassey began to realize the potential of her platform. She was not just sharing workouts; she was building a community of "POPsters" who looked to her for motivation and guidance. This sense of connection became a driving force behind her content, as she aimed to inspire others to embrace fitness as a joyful and empowering journey.

From Humble Beginnings to Fitness Icon

Cassey Ho, the creative force behind Blogilates, began her journey in 2009 with a simple intention: to share her Pilates routines with her students. At the time, she was a recent college graduate who had just moved across the country. With a passion for fitness and a desire to connect with her students, she uploaded her first video, not realizing the impact it would have on her life.

Initially, Cassey’s content was aimed at a small audience. However, her vibrant personality and innovative approach to Pilates quickly caught the attention of viewers. By blending pop music with traditional Pilates exercises, she created a fun and engaging workout experience. This unique fusion resonated with many, leading to a rapid increase in her subscriber count.

As her channel gained traction, Cassey recognized the potential of her growing community. Viewers began to request merchandise, prompting her to launch her first line of branded apparel. The response was overwhelming; her initial offerings sold out almost instantly. This moment marked a significant turning point, as Blogilates transformed from a YouTube channel into a recognizable brand.

Over the years, Cassey has adapted her content to meet the evolving interests of her audience. While she initially focused on workout videos, she has since expanded her offerings to include lifestyle tips, nutrition advice, and fashion insights. This shift not only broadened her appeal but also solidified her status as a multifaceted influencer in the fitness industry.

Today, Blogilates boasts over 8.6 million subscribers on YouTube and millions more across various social media platforms. Cassey’s ability to connect with her audience on a personal level has been a key factor in her rise to fame. Her authenticity and relatability have fostered a loyal community, making her one of the most influential figures in the fitness world.

Blogilates: A Journey of Triumphs and Transformations

Blogilates, founded by Cassey Ho, has achieved remarkable milestones since its inception. The brand has not only transformed the fitness landscape but has also made significant strides in promoting body positivity and wellness. Here are some of the major achievements that highlight the impact of Blogilates.

• Massive Subscriber Base: As of 2025, Blogilates boasts over 8.6 million subscribers on YouTube, making it one of the largest female fitness channels on the platform. This extensive reach has allowed Cassey to inspire millions with her engaging workout routines and motivational content.
• Innovative Fitness Programs: Cassey created the POP Pilates format, which combines traditional Pilates with upbeat pop music. This unique approach has led to the establishment of a certification program, allowing instructors worldwide to teach her signature style.
• Successful Activewear Brand: In 2016, Cassey launched Popflex, an activewear line that has gained immense popularity. The brand has achieved eight-figure sales annually and is available in major retail stores like Target, showcasing the demand for her stylish and functional fitness apparel.
• Best-Selling Author: Cassey has authored several books, including "Hot Body Year Round," which have resonated with her audience. Her publications focus on fitness, nutrition, and mental well-being, further solidifying her status as a thought leader in the wellness community.
• Recognition and Awards: Cassey has been featured in prominent media outlets such as Good Morning America and The New York Times. In 2017, she was named one of Time's 25 Most Influential People on the Internet, a testament to her impact on the fitness industry and beyond.
• Community Engagement: Cassey has fostered a strong sense of community among her followers, affectionately known as "POPsters." Through challenges, social media interactions, and her app, she has created a supportive environment that encourages individuals to pursue their fitness goals.

These achievements reflect Cassey Ho's dedication to promoting health, fitness, and self-love. Blogilates continues to evolve, inspiring countless individuals to embrace their fitness journeys with joy and confidence.

Frequently Asked Questions about blogilates

What is blogilates's net worth?

blogilates has an estimated net worth of about $9.8 million.

According to Net Worth Spot, blogilates's real net worth is still being verified. However, it is placed at roughly $9.8 million. This estimate is based solely on YouTube advertising revenue.

In reality, blogilates's net worth could be higher. Some sources suggest that it could be as high as $13.7 million when considering additional revenue streams.

How much does blogilates earn annually?

blogilates earns an estimated $2.5 million a year.

With around 40.9 million views each month, blogilates generates significant income. Based on ad revenue estimates, it is calculated that blogilates earns approximately $163.5 thousand a month, totaling $2.5 million a year.

This figure may be conservative. If blogilates performs on the higher end of ad revenue, earnings could reach close to $4.4 million a year.

What are the main sources of income for blogilates?

blogilates has a diverse revenue model. Here are the primary ways it generates income:

• YouTube Ad Revenue: Earnings from ads displayed on videos.
• Merchandise Sales: Sales from fitness apparel and accessories, including the Popflex brand.
• Fitness App Subscriptions: Revenue from subscriptions to the Blogilates app.
• Online Programs: Fees from various online fitness programs.
• Brand Partnerships: Income from collaborations with brands for sponsored content.
• Licensing Deals: Royalties from licensing the brand for products sold in stores.

By leveraging these income streams, blogilates has built a sustainable business model. This adaptability has been crucial for its financial success.

Who is the YouTube channel Blogilates?

Cassey Ho is the founder of Blogilates, a YouTube channel focused on fitness, fashion, and health. The channel has over 8.6 million subscribers as of 2025 and has garnered over 500 million video views. Cassey is an award-winning fitness instructor, entrepreneur, and personality based in Los Angeles, CA, known for her motivational fitness content.

What type of content does Blogilates offer?

Blogilates offers a variety of content including exercise tutorials, nutrition tips, and lifestyle videos. Cassey Ho focuses on establishing healthy habits and inspiring people to be the best versions of themselves through her workouts.

What is POP Pilates?

POP Pilates is a unique Pilates format created by Cassey Ho that fuses pop music with classical Pilates routines. It has become an internationally recognized instructor certification program and is the official Pilates format of 24 Hour Fitness gyms in the United States.

How did Blogilates start?

Blogilates began in 2009 when Cassey Ho posted her first workout video on YouTube as a farewell gift for her students. She had no idea that this would lead to the creation of a large online fitness community.

What is the Blogilates app?

The Blogilates app is designed to provide a customized, Pilates-inspired fitness journey. It includes features like a monthly workout calendar, a collection of workouts, and social interaction with other users. The app also offers challenges and tracks progress.

What are the benefits of following Blogilates?

• Access to a wide range of workout routines that can be done anywhere.
• Supportive community that encourages healthy habits.
• Focus on body positivity and mental well-being.
• Innovative and fun approach to fitness that makes working out enjoyable.

What is Cassey Ho's mission with Blogilates?

Cassey Ho's mission is to spread the joy of fitness and help people find happiness in their fitness journeys. She aims to make fitness approachable and enjoyable for everyone.

How can I get involved with Blogilates?

You can get involved with Blogilates by subscribing to the YouTube channel, downloading the Blogilates app, participating in challenges, and following Cassey on social media platforms for updates and motivation.