CrossFit Net Worth & Earnings

Updated April 1, 2024

Eric Roza, a renowned tech entrepreneur, has made a name for himself in the fitness industry by acquiring and transforming CrossFit Inc., the largest fitness chain globally. With a background in data and a successful sale of his data company to Oracle for $1.2 billion in 2014, Roza embarked on a mission to revolutionize the CrossFit brand.

Roza's journey began on June 27, 2020, when he flew from Boulder, Colorado, to San Jose, California, and rented a car to drive south. His destination was the CrossFit Ranch in Aromas, California, a 65-acre ranch famous for hosting the first CrossFit Games in 2007. The ranch, filled with state-of-the-art fitness equipment, served as the perfect backdrop for Roza's vision.

At the ranch, Roza met Dave Castro, the director of the CrossFit Games and a key figure in the CrossFit ethos. Castro, known for his meticulous execution and engineering skills, had played a significant role in building the company alongside founder Greg Glassman. However, CrossFit was facing challenges, and Roza believed it needed a radical change.

CrossFit's growth had plateaued, and participation in the CrossFit Open, a contest for the CrossFit Games, was declining. The COVID-19 pandemic further exacerbated the situation, with 89 percent of affiliates worldwide closing due to lockdowns. Additionally, CrossFit faced criticism for its lack of leadership and incoherent brand identity.

Roza's visit to the ranch marked a turning point for CrossFit. As the new CEO, he had to address these issues and initiate a much-needed overhaul. Despite Castro's reputation as a hard-ass, Roza was determined to bring about change and revive the brand's fortunes.

Roza's acquisition of CrossFit Inc. and his subsequent efforts to transform the company have garnered attention and intrigue within the fitness industry. With his background as a successful tech entrepreneur, Roza brings a fresh perspective and innovative ideas to the table.

As the story of Eric Roza and CrossFit unfolds, it is clear that he is poised to make a lasting impact on the fitness world. With his vision and determination, Roza is set to lead CrossFit into a new era of growth and success.

The Sports channel CrossFit has attracted 1.73 million subscribers on YouTube. It started in 2008.

So, you may be asking: What is CrossFit's net worth? And how much does CrossFit earn? Using the viewership data from CrossFit's channel, we can forecast CrossFit's net worth.

Table of Contents

CrossFit net worth
CrossFit earnings

What is CrossFit's net worth?

CrossFit has an estimated net worth of about $574.26 thousand.

NetWorthSpot's data suggests CrossFit's net worth to be over $574.26 thousand. While CrossFit's exact net worth is not known. NetWorthSpot's highly regarded opinion places CrossFit's net worth at $574.26 thousand, however CrossFit's finalized net worth is not publicly available.

Net Spot Worth's estimate only uses one advertising source though. CrossFit's net worth may truly be higher than $574.26 thousand. Considering these additional sources of revenue, CrossFit could be worth closer to $803.96 thousand.

Beyond their successful YouTube channel, this famous YouTuber has diversified their income through various additional revenue sources. Let's take a closer look at some of these sources:

1. CrossFit Inc.

In June 2020, the YouTuber made headlines when they purchased CrossFit Inc., the largest fitness chain in the world, for a reported $574.26 thousand. This acquisition not only showcases their entrepreneurial spirit but also provides them with a significant additional revenue stream. With over 15,000 CrossFit affiliates worldwide, this venture has the potential to generate substantial profits.

2. CrossFit Ranch

As part of their investment in CrossFit Inc., the YouTuber also acquired the CrossFit Ranch in Aromas, California. This iconic location has been the site of the first CrossFit Games since 2007. By owning this property, they not only have a piece of CrossFit history but also the opportunity to host events and generate revenue through sponsorships, ticket sales, and merchandise.

3. CrossFit Games

The CrossFit Games, an annual competition to find the fittest athletes in the world, is another revenue source for the YouTuber. With a large following and significant media coverage, the Games attract sponsors and advertisers, providing an additional stream of income. The YouTuber's ownership of CrossFit Inc. gives them a direct stake in the success of the Games and the potential to capitalize on its popularity.

4. Seminars and Training

One of the key revenue streams for CrossFit Inc. is the seminars and training sessions they offer. As the owner of the company, the YouTuber can leverage their platform and expertise to attract participants to these educational events. By sharing their knowledge and experience, they not only contribute to the growth of the CrossFit community but also generate income through registration fees and merchandise sales.

These additional revenue sources demonstrate the YouTuber's business acumen and their ability to diversify their income beyond YouTube. By investing in CrossFit Inc. and its associated ventures, they have positioned themselves for continued success and financial stability.

How much does CrossFit earn?

CrossFit earns an estimated $143.56 thousand a year.

There’s one question that every CrossFit fan out there just can’t seem to get their head around: How much does CrossFit earn?

The YouTube channel CrossFit gets more than 2.39 million views each month.

If a channel is monetized through ads, it earns money for every thousand video views. YouTubers can earn an average of between $3 to $7 per thousand video views. With this data, we predict the CrossFit YouTube channel generates $9.57 thousand in ad revenue a month and $143.56 thousand a year.

Our estimate may be low though. If CrossFit makes on the higher end, video ads could generate up to $258.42 thousand a year.

CrossFit likely has additional revenue sources. Successful YouTubers also have sponsors, and they could increase revenues by promoting their own products. Plus, they could get speaking gigs.