Calm Net Worth & Earnings

Updated April 1, 2024

Calm, the popular meditation app, has become a household name in the world of mindfulness and relaxation. Founded in 2011 by Alex Tew and Michael Acton Smith, Calm emerged from a simple idea that quickly gained traction and transformed into a thriving business.

The story began when Tew, known for his internet fame with the Million Dollar Homepage, created a website called donothingfor2minutes.com. This unique concept invited users to spend two minutes staring at a serene beach scene without touching their mouse. Within a short span of two weeks, over 100,000 people engaged with the website, demonstrating a clear demand for moments of calm in the digital age.

Building on the success of Tew's website, Calm.com was established a few months later. The platform offered introductory meditation lessons for free, followed by a monthly subscription for access to the full range of content. However, despite its potential, Calm faced financial challenges in its early years. In an interview with Entrepreneur, Acton Smith revealed that the company had to downsize its staff and operate on a shoestring budget to stay afloat.

It wasn't until 2018 that meditation apps, including Calm and its main competitor Headspace, began to see significant financial success. In that year alone, the industry experienced a remarkable 74% growth, with Calm and Headspace generating $122 million in revenue combined. Calm's popularity soared even further when it won Apple's prestigious App of the Year award in 2017, surpassing Headspace in both downloads and revenue.

One of Calm's standout features is its Sleep Stories segment, which quickly became a fan favorite. With over 140 million listens in 2018, Sleep Stories captivated users with soothing narrations from renowned celebrities such as LeBron James, Stephen Fry, and Matthew McConaughey. Calm also boasts an extensive library of narrated stories, including archival recordings of the beloved artist Bob Ross.

Following in the footsteps of Headspace, Calm expanded its services to the workplace. In 2021, it acquired Ripple Health Group and plans to relaunch its Calm for Business app as Calm Health, targeting commercial customers. Additionally, Calm has made efforts to cater to a global audience by publishing stories in Spanish, French, and German, although the majority of its user base still resides in the United States.

With its continued growth and success, Calm has solidified its position as a leader in the meditation app market. The company's estimated revenue reached an impressive $558.59 thousand in 2022, marking a 7.5% increase from the previous year. Furthermore, Calm's valuation soared to $2 billion in its latest funding round in 2020, reflecting its significant impact and potential.

As Calm continues to expand its offerings and reach, it remains dedicated to providing users with a serene and accessible space for mindfulness and relaxation. With millions of downloads and a devoted subscriber base of 723 thousand, Calm has undoubtedly made its mark in the world of meditation and mental well-being.

Calm is a popular YouTube channel, boasting 723 thousand subscribers. Calm started in 2011 and is located in the United States.

One common question we hear is: What is Calm's net worth or how much does Calm earn? Only Calm actually knows, but we can make some close predictions with data from YouTube.

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Calm net worth
Calm earnings

What is Calm's net worth?

Calm has an estimated net worth of about $558.59 thousand.

Calm's finalized net worth is not precisely known, but Net Worth Spot thinks it to be around $558.59 thousand.

Our estimate only uses one advertising source however. Calm's net worth may possibly be higher than $558.59 thousand. Considering these additional sources of income, Calm could be worth closer to $782.03 thousand.

While Calm initially gained popularity as a meditation app, it has expanded its revenue sources beyond YouTube to include various product lines and brand sponsorships. These additional ventures have contributed to the company's growth and success in recent years.

Sleep Stories and Celebrity Narrators

One of Calm's most popular features is its Sleep Stories segment. With over 140 million listens in 2018 alone, Sleep Stories has become a beloved part of the app. Calm has leveraged this success by collaborating with numerous celebrities, including LeBron James, Stephen Fry, Harry Styles, and Matthew McConaughey, who narrate original stories or fiction. Additionally, Calm offers archival recordings of the iconic Bob Ross, along with thousands of other narrated stories. These partnerships not only enhance the user experience but also attract a wider audience to the app.

Workplace Services

Following in the footsteps of its competitor Headspace, Calm has expanded its offerings to include workplace services. In 2021, the company acquired Ripple Health Group and plans to relaunch its Calm for Business app as Calm Health, targeting commercial customers. This move allows Calm to tap into the corporate wellness market and provide meditation and mindfulness resources to employees in various organizations.

Expansion to Other Languages

In an effort to reach a global audience, Calm has expanded its content to include stories in Spanish, French, and German. While the US still accounts for the majority of the meditation app market, this expansion allows Calm to cater to non-English speaking users and potentially tap into new markets. By offering content in multiple languages, Calm aims to make meditation and mindfulness accessible to a wider range of individuals worldwide.

These additional revenue sources, along with the monthly subscription model, have contributed to Calm's financial success. In 2022, the company generated an estimated $558.59 thousand in revenue, marking a 7.5% increase from the previous year. With a valuation of $2 billion in its latest funding round, Calm continues to solidify its position as a leader in the meditation app industry.

How much does Calm earn?

Calm earns an estimated $139.65 thousand a year.

Calm fans often ask the same question: How much does Calm earn?

On average, Calm's YouTube channel attracts 2.33 million views a month, and around 77.58 thousand views a day.

Monetized YouTube channels collect money by serving ads for every one thousand video views. Monetized YouTube channels may earn $3 to $7 per every one thousand video views. With this data, we predict the Calm YouTube channel generates $9.31 thousand in ad revenue a month and $139.65 thousand a year.

Net Worth Spot may be using under-reporting Calm's revenue though. If Calm earns on the top end, ads could earn Calm up to $251.37 thousand a year.

However, it's uncommon for YouTubers to rely on a single source of revenue. Successful YouTubers also have sponsors, and they could increase revenues by promoting their own products. Plus, they could book speaking gigs.