The Critical Drinker Net Worth & Earnings (2025)

The Critical Drinker has become a significant force in the YouTube film critique community. Known for its sharp wit and insightful commentary, this channel captivates audiences with its unique blend of humor and analysis. The creator behind this influential brand, Will Jordan, has crafted a persona that resonates with viewers, offering a refreshing take on modern cinema. With a growing subscriber base and a strong presence in the entertainment commentary landscape, The Critical Drinker continues to shape discussions around film and storytelling.

As a testament to its success, The Critical Drinker has amassed a substantial following and financial success. According to estimates from Net Worth Spot, the channel's net worth is believed to be around $1.2 million, with some estimates suggesting it could be as high as $1.7 million. This financial achievement underscores the channel's impact and the value it brings to its audience.

With over 2.2 million subscribers, The Critical Drinker is a popular channel on YouTube. The YouTube channel The Critical Drinker was founded in 2006 and is located in United Kingdom.

So, you may be asking: What is The Critical Drinker's net worth? And how much does The Critical Drinker earn? Only The Critical Drinker can say for sure, but we can make some close estimates using YouTube data.

What is The Critical Drinker's net worth?

The Critical Drinker has an estimated net worth of about $1.2 million.

Our site's data points to The Critical Drinker's net worth to be about $1.2 million. While The Critical Drinker's actual net worth is not known. NetWorthSpot's highly regarded opinion places The Critical Drinker's net worth at $1.2 million, that said, The Critical Drinker's actual net worth is not precisely known.

Our estimate only uses one source of revenue though. The Critical Drinker's net worth may really be higher than $1.2 million. In fact, when thinking through more sources of revenue for a YouTube channel, some estimates place The Critical Drinker's net worth as high as $1.7 million.

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Merchandise

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Twitch Streaming

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How much does The Critical Drinker earn?

The Critical Drinker earns an estimated $296.7 thousand a year.

There’s one question that every The Critical Drinker fan out there just can’t seem to get their head around: How much does The Critical Drinker earn?

On average, The Critical Drinker's YouTube channel gets 4.9 million views a month, and around 164.9 thousand views a day.

Monetized YouTube channels collect money by serving advertising for every thousand video views. YouTubers can earn an average of between $3 to $7 per thousand video views. With this data, we predict the The Critical Drinker YouTube channel generates $19.8 thousand in ad revenue a month and $296.7 thousand a year.

Our estimate may be low though. If The Critical Drinker makes on the top end, video ads could bring in as much as $534.1 thousand a year.

The Critical Drinker likely has additional revenue sources. Additional revenue sources like sponsorships, affiliate commissions, product sales and speaking gigs may generate much more revenue than ads.

How does The Critical Drinker make money?

The Critical Drinker generates income through several channels. His primary source of revenue comes from YouTube. The platform pays him for ad placements on his videos. With over 2 million subscribers, his channel attracts a significant number of views, leading to substantial ad revenue.

In addition to YouTube ads, The Critical Drinker also earns through Patreon. Fans can support him directly by subscribing to his Patreon page. This platform allows him to offer exclusive content and perks to his supporters, creating a steady income stream.

Merchandise sales contribute to his earnings as well. He sells branded items that resonate with his audience. This not only boosts his income but also strengthens his brand identity.

Another revenue source is SubscribeStar. Similar to Patreon, it allows fans to support him financially while receiving special content. This diversification helps him maintain a stable income.

Lastly, The Critical Drinker has ventured into writing. He has published several novels, including the popular Ryan Drake series. Book sales add another layer to his financial success, showcasing his talent beyond YouTube.

In summary, The Critical Drinker makes money through:

• YouTube ad revenue
• Patreon subscriptions
• Merchandise sales
• SubscribeStar support
• Book sales

Behind the Curtain: The Personal Life of The Critical Drinker

Will Jordan, known as The Critical Drinker, leads a life that balances family, creativity, and his online persona. He resides in Scotland with his wife and two sons. This family-oriented lifestyle shapes his views and influences his content. Will often shares insights about his experiences as a father, which resonate with many of his viewers.

In his personal time, Will enjoys various hobbies. He has a keen interest in military history, which often informs his storytelling. He also engages in fitness activities, including boxing and mountain climbing. These pursuits not only keep him active but also provide inspiration for his writing and critiques.

Will's beloved greyhound, Lara, affectionately dubbed "The Critical Doggo," is a cherished part of his family. She often appears in his social media posts, adding a personal touch to his online presence.

Despite his humorous and often irreverent online persona, Will maintains a grounded approach to life. He values authenticity and strives to connect with his audience on a personal level. This connection is evident in his candid discussions about the challenges of parenting and the importance of storytelling.

Overall, The Critical Drinker embodies a blend of humor, family values, and a passion for storytelling. His lifestyle reflects a commitment to both his craft and his loved ones, making him a relatable figure in the entertainment community.

The Origins of The Critical Drinker: A Journey from Scotland to YouTube Stardom

Will Jordan, known as The Critical Drinker, was born on April 30, 1983, in Dunfermline, Fife, Scotland. Growing up in a small town, he developed a passion for storytelling and film at an early age. His childhood was filled with Hollywood movies, which opened his eyes to a world beyond his own. This fascination with cinema would later shape his career.

Jordan attended Woodmill High School and later enrolled at Heriot-Watt University in Edinburgh, where he earned a BSc (Hons) in Information Technology in 2005. While studying, he worked various part-time jobs, including acting as an extra in television and films. This experience sparked his interest in military history, which he later incorporated into his writing.

After university, Jordan began his professional career at Sky, a media production company in England. He held several roles, including Customer Service Advisor and Knowledge Engineer. Despite his corporate job, his love for storytelling never waned. He began writing novels, with his first book, "Redemption," published in 2012.

Jordan initially launched his YouTube channel, originally named "jacktaylor83," in 2006. However, he did not focus on it until November 2017. At that time, he sought to combine his video editing skills with his passion for film critique. This marked the beginning of his journey as The Critical Drinker, a persona that would soon captivate audiences with its blend of humor and sharp commentary.

In 2019, he fully embraced the character of The Critical Drinker, presenting himself as an intelligent yet irreverent critic. His unique style, characterized by sarcasm and a penchant for black comedy, quickly gained traction. This laid the foundation for his rise to fame as a prominent voice in film criticism on YouTube.

The Ascent of The Critical Drinker: A Unique Voice in Film Critique

The Critical Drinker, a YouTube channel created by Scottish reviewer Will Jordan, began its rise to fame in late 2017. Initially launched in 2006 under the name jacktaylor83, the channel lay dormant for years. In November 2017, Jordan decided to revive it, driven by his growing frustration with modern cinema. He aimed to critique films that he felt lacked quality storytelling and depth.

Jordan's breakthrough came in 2019 with a video critiquing the film Captain Marvel. This video went viral, garnering over a million views. His humorous yet biting commentary resonated with many viewers who shared his sentiments about the film industry. This success led to a rapid increase in subscribers, propelling him to over 500,000 subscribers by September 2020 and reaching the milestone of one million by December 2021.

His content often targets popular franchises, particularly those owned by Disney, such as Marvel and Star Wars. Jordan's critiques are characterized by a blend of sarcasm and insightful analysis, making his reviews both entertaining and thought-provoking. He has created various series within his channel, including "The Drinker Recommends," where he highlights films he believes exemplify great storytelling, and "Why Modern Movies Suck," where he discusses the perceived decline in quality in contemporary cinema.

Jordan's unique persona as "The Critical Drinker" adds to his appeal. He often presents himself as a humorous, slightly inebriated critic, which contrasts with his sharp insights into filmmaking. This persona has become a signature aspect of his brand, attracting a dedicated fanbase that appreciates his irreverent take on the film industry.

As his popularity grew, so did his influence. The Critical Drinker has become a significant voice in the ongoing discourse about modern entertainment, often challenging prevailing trends and advocating for a return to quality storytelling. His ability to engage with audiences through humor and critique has solidified his place in the YouTube landscape.

Noteworthy Milestones of The Critical Drinker

The Critical Drinker has achieved significant milestones since its inception. Will Jordan, the creator behind the channel, has built a reputation for his sharp critiques and engaging storytelling. His unique approach to film and media analysis has garnered a loyal following.

One of the most notable achievements was reaching over 1 million subscribers by December 2021. This milestone marked a turning point, showcasing the channel's rapid growth and popularity. The Critical Drinker became a prominent voice in the YouTube film critique community, especially for his takes on modern cinema.

In April 2019, a video critiquing Captain Marvel went viral, amassing over a million views. This video not only boosted his subscriber count but also solidified his persona as a humorous yet critical commentator on contemporary films. His ability to blend sarcasm with insightful analysis resonated with viewers, leading to increased engagement across his content.

Jordan has also expanded his brand beyond YouTube. He has published several novels, including the Ryan Drake series, which has sold over 2 million copies. His writing career complements his YouTube presence, allowing him to explore storytelling in various formats.

Additionally, The Critical Drinker has launched a companion channel, Critical Drinker After Hours, which features a mix of relaxed discussions and additional content. This expansion reflects his versatility and commitment to engaging with his audience in different ways.

Overall, The Critical Drinker has made a significant impact in the realm of online film criticism. His blend of humor, insight, and storytelling has set him apart, making him a notable figure in the entertainment commentary landscape.

Frequently Asked Questions about The Critical Drinker

What is The Critical Drinker's estimated net worth?

The Critical Drinker has an estimated net worth of about $1.2 million. This figure is based on available data and may not reflect the actual amount. Some estimates suggest that his net worth could be as high as $1.7 million, considering additional revenue sources.

How does The Critical Drinker earn money?

The Critical Drinker earns money primarily through YouTube ad revenue. He also generates income from Patreon subscriptions, merchandise sales, SubscribeStar support, and book sales. These diverse income streams contribute to his overall financial success.

How much does The Critical Drinker earn annually?

The Critical Drinker earns an estimated $296.7 thousand a year. This estimate is based on his monthly views and average ad revenue. However, if he maximizes his earnings from ads, he could potentially make as much as $534.1 thousand annually.

Who is The Critical Drinker?

The Critical Drinker is a YouTube channel run by Scottish movie reviewer Will Jordan. He began focusing on the channel in November 2017 and is known for his conservative-leaning critiques, particularly of Disney-owned franchises like Marvel and Star Wars. He adopted the persona of an intelligent drunkard in 2019, providing opinionated and irreverent reviews of movies, TV shows, and other media.

What type of content does The Critical Drinker produce?

The Critical Drinker produces a variety of content, including:

• Movie Reviews: Focused on modern films and TV shows, often highlighting storytelling issues.
• The Drinker Recommends: A series where he recommends movies that exemplify great storytelling.
• The Drinker Fixes: Videos where he suggests improvements to poorly written characters or plots.
• Production Hell: Analyzing troubled movie productions.
• Why Modern Movies Suck: Discussing the decline in quality of contemporary films.

What is the persona of The Critical Drinker like?

The Critical Drinker persona is characterized by a crude attitude, black comedy, biting sarcasm, and a penchant for running gags. This persona contrasts with his intelligent critiques of filmmaking and storytelling, making his content both entertaining and insightful.

How did The Critical Drinker gain popularity?

Will Jordan's popularity surged after a viral video critiquing Captain Marvel in April 2019. His humorous and irreverent style resonated with viewers, leading to a rapid increase in subscribers. As of June 2022, he had over 1.23 million subscribers on his main channel.

What are some common themes in The Critical Drinker’s critiques?

Common themes in his critiques include:

• Political Correctness: He often criticizes the influence of political correctness in modern storytelling.
• Quality of Storytelling: He emphasizes the importance of strong narratives and character development.
• Remakes and Reboots: He frequently critiques the trend of remaking classic films with lower quality adaptations.

Is The Critical Drinker involved in writing outside of YouTube?

Yes, Will Jordan is also a published author, known for his Ryan Drake series, which has sold over 2 million copies. He continues to write novels and has recently published Dark Harvest, a conspiracy thriller.

What is the tone of The Critical Drinker’s videos?

The tone of The Critical Drinker’s videos is often sarcastic and humorous, with a mix of critique and entertainment. He uses a light-hearted approach to discuss serious issues in modern filmmaking, making his content engaging for viewers.

Where does The Critical Drinker live?

Will Jordan resides in Scotland with his wife and two sons. He often incorporates elements of his personal life into his content, adding a relatable touch to his critiques.