The Deal Guy Net Worth & Earnings (2025)

The Deal Guy has become a sensation in the digital landscape, captivating audiences with its engaging content and practical advice on finding the best deals. Known for its charismatic host, Matt Granite, the channel has carved out a niche in the consumer advice sector, attracting millions of viewers eager to save money on everyday purchases. The Deal Guy's influence extends beyond YouTube, making it a trusted source for savvy shoppers worldwide.

With a substantial following and a reputation for delivering value, The Deal Guy has achieved significant financial success. According to estimates from Net Worth Spot, the channel's net worth is approximately $290.2 thousand. However, some speculate that the actual figure could be even higher, potentially reaching up to $406.3 thousand. This impressive financial standing underscores the channel's impact and the trust it has built with its audience.

With 2.7 million subscribers, The Deal Guy is one of the most-viewed creators on YouTube. The The Deal Guy YouTube channel started in 2014 and is based in the United States.

There’s one question everybody wants answered: How does The Deal Guy earn money? No one beyond The Deal Guy can say for sure, however here's what we think.

What is The Deal Guy's net worth?

The Deal Guy has an estimated net worth of about $290.2 thousand.

Although The Deal Guy's acutualized net worth is publicly available, Net Worth Spot uses YouTube data to make a prediction of $290.2 thousand.

However, some people have estimated that The Deal Guy's net worth might truly be much more than that. When we consider many sources of revenue, The Deal Guy's net worth could be as high as $406.3 thousand.

Aside from his successful YouTube channel, The Deal Guy, Matt Granite has diversified his revenue sources through various avenues. Let's take a closer look at how he maximizes his income beyond YouTube.

Amazon Live

One of Matt's additional revenue streams is through streaming on Amazon Live. Here, he focuses on product-focused content and connects with viewers as they shop. This allows him to engage with his audience in real-time and provide valuable insights while generating income.

Ads on YouTube

As a YouTube content creator, Matt earns revenue through ads that appear on his videos. With over 2.7 million subscribers and 300 million views, his channel attracts a significant amount of ad revenue. On average, he generates around $2,000 per day, totaling approximately $730,000 per year.

YouTube Premium

Another source of income for Matt is YouTube Premium. Viewers who pay a monthly fee to access premium content on YouTube can watch videos without ads. Content creators like Matt earn money based on the watch time of their videos, incentivizing them to create engaging and valuable content.

Super Chat, Super Sticker, and Super Thanks

Matt also benefits from fan support through features like Super Chat, Super Sticker, and Super Thanks. These options allow viewers to connect with creators during live streams and premiers, and show their appreciation through monetary contributions. This not only strengthens the bond between Matt and his audience but also provides an additional source of income.

Shopping

As an eligible creator, Matt can connect his store to YouTube and feature his own products through the Shopping feature. This allows him to monetize his brand and generate income by promoting and selling his merchandise directly to his audience.

YouTube Shorts

With the introduction of YouTube Shorts, Matt has the opportunity to earn revenue in a different way. While the revenue from ads appearing between Shorts is pooled together, eligible creators receive a portion based on their share of total views. This provides an additional avenue for Matt to monetize his short-form content.

By diversifying his revenue sources, Matt Granite has been able to maximize his income and build a successful career as The Deal Guy. Through Amazon Live, ads on YouTube, YouTube Premium, fan support features, shopping, and YouTube Shorts, he continues to provide valuable content while generating income. Matt's dedication to helping his viewers save money and find the best deals is evident in his multifaceted approach to revenue generation.

How much does The Deal Guy earn?

The Deal Guy earns an estimated $72.6 thousand a year.

You may be asking: How much does The Deal Guy earn?

The YouTube channel The Deal Guy attracts more than 1.2 million views each month.

If a channel is monetized through ads, it earns money for every thousand video views. YouTube channels may earn anywhere between $3 to $7 per one thousand video views. With this data, we predict the The Deal Guy YouTube channel generates $4.8 thousand in ad revenue a month and $72.6 thousand a year.

Our estimate may be low though. Optimistically, The Deal Guy may make as much as $130.6 thousand a year.

However, it's uncommon for channels to rely on a single source of revenue. Successful YouTubers also have sponsors, and they could earn more by promoting their own products. Plus, they could get speaking gigs.

How does The Deal Guy make money?

The Deal Guy, run by Matt Granite, generates income through several key channels. The primary source of revenue comes from YouTube ad revenue. With over 2.64 million subscribers, the channel attracts a significant number of views. This high traffic translates into substantial earnings from advertisements. Estimates suggest that The Deal Guy earns around $432,478 annually from YouTube ads alone.

In addition to ad revenue, The Deal Guy also engages in sponsored content. Brands often collaborate with Matt to promote their products in his videos. These partnerships can be lucrative, as companies seek to reach his large audience. Sponsored content allows Matt to provide viewers with exclusive deals while earning extra income.

Another revenue stream includes affiliate marketing. When Matt shares links to products, he may earn a commission on sales generated through those links. This method allows him to recommend products while benefiting financially from viewer purchases.

Lastly, The Deal Guy may also sell merchandise or offer exclusive content through platforms like Patreon. These additional avenues help diversify his income and provide fans with more ways to engage with his brand.

Overall, The Deal Guy combines ad revenue, sponsorships, affiliate marketing, and merchandise sales to create a well-rounded income strategy. This approach not only supports his channel but also helps him continue sharing valuable deals with his audience.

Behind the Scenes of The Deal Guy: A Glimpse into Matt Granite's Life

Matt Granite, known as The Deal Guy, leads a life that balances his professional commitments with personal joys. He is a devoted family man, sharing his life with his wife, Daria, and their children. The couple welcomed their daughter, Mara, in June 2018, and later had a son named Riley. Matt often shares snippets of his family life on social media, showcasing the warmth and love that fills their home.

Granite's journey in love began in his teenage years. He started dating his first love, Jacqui, at just 14 years old. After years together, they married in December 2012. However, their relationship eventually ended, leading Matt to find love again with Daria. The couple tied the knot in September 2020, marking a new chapter in their lives.

In addition to his family life, Matt is passionate about his work. He dedicates significant time to creating content for his YouTube channel, where he shares tips on finding the best deals. His commitment to helping others save money is evident in his engaging videos. He often interacts with his audience, fostering a sense of community among his followers.

Outside of work and family, Matt enjoys exploring new trends in consumer products. He stays updated on the latest deals and offers, which he shares with his audience. This dedication to his craft and his family creates a fulfilling lifestyle that resonates with many of his fans.

The Journey of The Deal Guy: From Humble Beginnings to Influential Brand

Matt Granite, the face behind The Deal Guy, was born on May 10, 1985, in Cleveland, Ohio. He grew up in a supportive family, alongside his sister. From a young age, Matt showed a keen interest in media and communication. He pursued his education with dedication, earning a master's degree in English Language and Literature from the University of Toronto in 2002. He later obtained a Master's Degree in Broadcast Journalism from Northwestern University.

Matt's early career began in 2000 when he took a position as a Station Ambassador at Standard Broadcasting. This role marked the start of his journey in the media industry. He later worked as a freelance writer and multimedia journalist for various companies, including Corus Entertainment and WGRZ-TV. His passion for journalism and consumer advocacy laid the groundwork for his future success.

In May 2014, Matt launched The Deal Guy YouTube channel. His goal was clear: to help viewers find the best deals on everyday items. With a blend of charisma and expertise, he quickly gained traction. His background in journalism equipped him with the skills to present information clearly and engagingly, making his content accessible to a wide audience.

Today, The Deal Guy stands as a testament to Matt's hard work and dedication. With over 2.64 million subscribers, the channel has become a go-to source for savvy shoppers looking for tips and tricks to save money. Matt's journey from a local journalist to a prominent digital influencer showcases his commitment to helping others navigate the world of consumerism.

The Rise of The Deal Guy: From Journalist to YouTube Sensation

Matt Granite, known as The Deal Guy, began his journey in the media industry as a digital journalist. He launched his YouTube channel in May 2014, aiming to help viewers find the best deals on everyday products. His engaging style and practical advice quickly resonated with audiences.

Granite's channel gained traction as he shared tips on saving money and uncovering hidden deals. His unique approach to consumer reporting set him apart from other content creators. He combined his journalism background with a passion for helping people save money, which attracted a growing subscriber base.

Within a few years, The Deal Guy amassed over 2.64 million subscribers. His videos cover a wide range of topics, including lifestyle and technology. Each video is crafted to provide viewers with actionable insights, making shopping easier and more affordable.

Granite's rise to fame can be attributed to his ability to connect with viewers. He often shares personal anecdotes and relatable experiences, which enhance his credibility. His audience appreciates his straightforward advice and the genuine enthusiasm he brings to each video.

As his popularity grew, Granite expanded his brand beyond YouTube. He became a consumer expert on various platforms, including television. His work has been recognized with awards, further solidifying his status as a trusted voice in the consumer space.

Today, The Deal Guy is not just a YouTube channel; it represents a movement towards smarter shopping. Granite continues to innovate and adapt, ensuring that his content remains relevant and valuable to his audience.

Noteworthy Milestones of The Deal Guy

The Deal Guy, led by Matt Granite, has achieved significant milestones since its inception. The channel has grown to over 2.64 million subscribers, a testament to its popularity and influence in the consumer advice space. This growth reflects Granite's ability to connect with viewers seeking the best deals on everyday items.

In 2014, The Deal Guy launched, quickly gaining traction for its practical tips and engaging content. The channel has uploaded over 1,500 videos, covering a wide range of topics from lifestyle to technology. Each video aims to help viewers save money and make informed purchasing decisions.

Granite's work has not gone unnoticed. He received an Emmy Award in 2014 for his contributions to journalism, highlighting his expertise and credibility in the field. This recognition has further solidified his status as a trusted consumer expert.

Additionally, The Deal Guy has expanded beyond YouTube. Granite hosts the DealBoss series, which airs on various television networks. This series showcases his commitment to helping consumers find the best deals, reaching an even broader audience.

Granite's influence extends to social media, where he actively engages with followers. His presence on platforms like Instagram and Facebook allows him to share real-time deals and tips, enhancing his connection with fans.

Overall, The Deal Guy has made a significant impact in the consumer advice sector. Through engaging content and a commitment to helping others save money, Matt Granite has established a brand that resonates with millions.

Frequently Asked Questions about The Deal Guy

What is The Deal Guy's estimated net worth?

The Deal Guy has an estimated net worth of about $290.2 thousand. This figure is based on YouTube data and predictions from Net Worth Spot.

Could The Deal Guy's net worth be higher?

Yes, some estimates suggest that The Deal Guy's net worth could be as high as $406.3 thousand. This considers multiple sources of revenue beyond just YouTube ads.

How does The Deal Guy earn money?

The Deal Guy earns an estimated $72.6 thousand a year. This income comes from YouTube ad revenue, sponsored content, affiliate marketing, and merchandise sales.

Who is The Deal Guy?

The Deal Guy is a YouTube channel run by Matt Granite, an American digital journalist. The channel, created in May 2014, has over 2.64 million subscribers and focuses on providing advice for getting the best deals on everyday items.

What type of content does The Deal Guy produce?

The Deal Guy produces videos that offer tips and tricks for finding the best deals on various products. The content is categorized into lifestyle and technology, helping viewers save money on everyday purchases.

How many subscribers does The Deal Guy have?

As of now, The Deal Guy has over 2.64 million subscribers on YouTube.

When was The Deal Guy channel created?

The Deal Guy channel was created in May 2014.

Who is Matt Granite?

Matt Granite is an American digital journalist and the creator of The Deal Guy. He has a background in journalism and has worked for various television stations, including WKYC.

What is the main goal of The Deal Guy?

The main goal of The Deal Guy is to help consumers find the best deals and save money on everyday items through informative and engaging videos.

Does The Deal Guy have a social media presence?

Yes, Matt Granite, as The Deal Guy, is active on social media platforms like Instagram and Twitter, where he shares tips and engages with his audience.

What is the significance of the name "The Deal Guy"?

The name "The Deal Guy" reflects Matt Granite's focus on providing valuable information about deals and savings, making him a go-to source for consumers looking to save money.