Vice Grip Garage Net Worth & Earnings (2025)

Vice Grip Garage has become a sensation in the automotive content world, captivating audiences with its blend of humor, authenticity, and hands-on car restoration. Spearheaded by Derek Bieri, the channel has carved out a niche for itself, attracting a dedicated following of car enthusiasts who eagerly anticipate each new video. With its engaging content and relatable personality, Vice Grip Garage has not only entertained but also inspired countless viewers to embark on their own automotive adventures.

As the channel's popularity has soared, so too has its financial success. According to estimates from Net Worth Spot, Vice Grip Garage's net worth is believed to be around $3.4 million. However, some speculate that the true figure could be even higher, potentially reaching up to $4.8 million. This impressive valuation underscores the channel's influence and the strong connection it has forged with its audience.

With 1.8 million subscribers, Vice Grip Garage is a popular channel on YouTube. Vice Grip Garage started in 2007 and is located in the United States.

There’s one question everybody wants answered: How does Vice Grip Garage earn money? Using the subscriber data from Vice Grip Garage's channel, we can estimate Vice Grip Garage's net worth.

What is Vice Grip Garage's net worth?

Vice Grip Garage has an estimated net worth of about $3.4 million.

Vice Grip Garage's exact net worth is still being verified, but Net Worth Spot estimates it to be around $3.4 million.

However, some people have hypothesized that Vice Grip Garage's net worth might really be far higher than that. When we consider many income sources, Vice Grip Garage's net worth could be as high as $4.8 million.

How much does Vice Grip Garage earn?

Vice Grip Garage earns an estimated $852.6 thousand a year.

You may be thinking: How much does Vice Grip Garage earn?

When we look at the past 30 days, Vice Grip Garage's channel attracts 14.2 million views each month and more than 473.7 thousand views each day.

YouTube channels that are monetized earn revenue by displaying. YouTubers can earn an average of between $3 to $7 per thousand video views. With this data, we predict the Vice Grip Garage YouTube channel generates $56.8 thousand in ad revenue a month and $852.6 thousand a year.

Net Worth Spot may be using under-reporting Vice Grip Garage's revenue though. If Vice Grip Garage earns on the top end, video ads could earn Vice Grip Garage as much as $1.5 million a year.

Vice Grip Garage likely has additional revenue sources. Additional revenue sources like sponsorships, affiliate commissions, product sales and speaking gigs may generate much more revenue than ads.

How Does Vice Grip Garage Make Money?

Vice Grip Garage generates revenue through several key avenues, capitalizing on its popularity and dedicated fanbase. Here’s a breakdown of how Derek Bieri and his team monetize their passion for classic cars:

• YouTube Ad Revenue: The channel earns a significant portion of its income from ads displayed on its videos. With millions of views, this revenue stream is substantial.
• Sponsorships: Derek collaborates with various brands, including automotive companies like Advance Auto Parts and Royal Purple. These partnerships often involve product placements and promotional content.
• Merchandise Sales: Vice Grip Garage has an online store where fans can purchase branded apparel, tools, and car parts. This merchandise not only generates income but also helps build a community around the brand.
• Television Appearances: Derek's show "Roadworthy Rescues" on MotorTrend adds another layer of income. The show showcases his restoration projects and reaches a broader audience.
• Affiliate Marketing: By promoting tools and products through affiliate links, Derek earns commissions on sales generated through his recommendations.

These diverse revenue streams allow Vice Grip Garage to thrive while continuing to engage and inspire car enthusiasts. Derek's hands-on approach and relatable content resonate with viewers, making them more likely to support the channel through various means.

Life Beyond the Garage: Derek Bieri's Personal Journey

Derek Bieri, the face behind Vice Grip Garage, leads a life that intertwines family, passion, and a love for classic cars. His upbringing on a North Dakota farm instilled in him a strong work ethic and a hands-on approach to problem-solving. This background has shaped not only his career but also his values as a husband and father.

Married to Jessica since 2008, Derek often highlights the importance of family in his life. Together, they have three sons who share their father's enthusiasm for automobiles. The Bieri family frequently appears in Derek's videos, showcasing their collective love for cars and the adventures they embark on together. Jessica plays a significant role in the Vice Grip Garage brand, managing day-to-day operations and contributing to content creation.

In 2021, the family made a significant move from Minnesota to Tennessee. This decision was driven by a desire for a better quality of life, both financially and personally. The lower cost of living in Tennessee allows them to save money while also providing a more relaxed environment for their children to grow up in. Derek has expressed how this change has enabled him to spend more time with his family, participating in activities like movie nights and outdoor adventures.

Outside of his automotive pursuits, Derek enjoys attending car shows and events, where he connects with fellow enthusiasts. His approachable demeanor and genuine passion for cars have made him a beloved figure in the automotive community. He often emphasizes the importance of sharing knowledge and experiences, encouraging others to dive into their own car restoration projects.

Overall, Derek Bieri's lifestyle reflects a balance between his professional ambitions and personal commitments. His family remains a cornerstone of his success, providing support and inspiration as he continues to grow Vice Grip Garage into a thriving brand.

The Journey Begins: Derek Bieri's Early Life and Background

Derek Bieri, the creative force behind Vice Grip Garage, was born on May 16, 1984, in Minot, North Dakota. Growing up on a farm, he was surrounded by the rugged beauty of rural life. This environment played a significant role in shaping his character and skills. From a young age, Derek was immersed in the world of mechanics, learning the ropes from his father and grandfather. They taught him the value of resourcefulness, often opting to repair rather than replace. This hands-on experience laid the foundation for his future endeavors.

Despite not pursuing formal mechanical training, Derek's passion for cars blossomed. He spent countless hours in the garage, absorbing knowledge and honing his skills. His early experiences included working on various vehicles, which sparked a lifelong love for classic cars. This passion would later become the cornerstone of his YouTube channel.

In 2013, Derek took a leap of faith and launched Vice Grip Garage. Initially, it was a modest project, but it quickly evolved into a platform where he could share his automotive adventures. His unique approach to car restoration, characterized by humor and authenticity, resonated with viewers. Derek's journey from a farm in North Dakota to becoming a prominent figure in the automotive community is a testament to his dedication and love for classic cars.

The Meteoric Ascent of Vice Grip Garage

Vice Grip Garage, led by the charismatic Derek Bieri, has transformed from a humble YouTube channel into a significant player in the automotive content scene. Launched in 2007, the channel initially struggled to find its footing. However, it wasn't until 2018 that Derek began producing original content that truly resonated with viewers. His unique approach to classic car restoration, combined with a relatable personality, quickly captured the attention of automotive enthusiasts.

What sets Vice Grip Garage apart is Derek's hands-on style. He dives into the world of budget builds and vehicle rescues, often tackling projects that others might shy away from. His first major hit, a video titled "1969 Camaro Z28 First Start In Years – Will it RUN?" showcased his ability to breathe life into forgotten vehicles. This video alone garnered over 848,000 views, marking the beginning of his rise to fame.

As the channel gained traction, Derek's authenticity and humor shone through, creating a loyal fanbase. His content is not just about cars; it’s about the stories behind them. Viewers appreciate his candidness, whether he’s celebrating a successful restoration or sharing the inevitable setbacks that come with the territory. This genuine connection with his audience has been a driving force behind the channel's growth.

By 2022, Vice Grip Garage had amassed nearly 1.2 million subscribers and over 240 million views. Derek's popularity led to opportunities beyond YouTube, including a television show titled "Roadworthy Rescues," which premiered on MotorTrend. This expansion into mainstream media solidified his status as a prominent figure in the automotive community.

In a landscape filled with polished content, Vice Grip Garage stands out for its raw, unfiltered approach. Derek's journey from a small-town enthusiast to a celebrated automotive influencer is a testament to the power of passion and perseverance. As he continues to inspire others to embrace their own automotive adventures, Vice Grip Garage remains a beacon for DIY mechanics and car lovers alike.

Major Milestones in the Vice Grip Garage Journey

Vice Grip Garage, led by the charismatic Derek Bieri, has achieved remarkable milestones since its inception. The channel has become a beacon for classic car enthusiasts, showcasing the art of restoration and the thrill of budget builds. Here are some of the standout achievements that have defined Vice Grip Garage's journey:

• Massive Viewership: The channel has garnered over 370 million views, a testament to its widespread appeal. With nearly 1.2 million subscribers, Vice Grip Garage has built a loyal community of automotive fans who eagerly await each new upload.
• Television Debut: In September 2022, Derek expanded his reach beyond YouTube with the premiere of "Roadworthy Rescues" on MotorTrend. This show highlights his adventures in rescuing and restoring classic cars, further solidifying his status in the automotive world.
• Engaging Content: The channel is known for its entertaining and educational videos. Derek's hands-on approach and relatable personality resonate with viewers, making complex restoration processes accessible to everyone.
• Community Impact: Derek's commitment to philanthropy is evident. He often donates winnings from motorsport competitions to various charitable organizations, showcasing his dedication to giving back.
• Merchandising Success: The Vice Grip Garage brand has expanded into merchandise, offering a range of products from apparel to car-care items. This diversification has contributed to the channel's financial growth and brand recognition.

These achievements reflect not just Derek's passion for cars, but also his ability to connect with a diverse audience. Vice Grip Garage is more than a YouTube channel; it’s a movement that celebrates the joy of automotive restoration and the community that surrounds it.

Frequently Asked Questions about Vice Grip Garage

What is Vice Grip Garage's estimated net worth?

Vice Grip Garage has an estimated net worth of about $3.4 million. This figure is based on various income sources and subscriber data.

Could Vice Grip Garage's net worth be higher?

Yes, some estimates suggest that Vice Grip Garage's net worth could be as high as $4.8 million. This takes into account multiple revenue streams beyond just ad revenue.

How does Vice Grip Garage earn its income?

Vice Grip Garage earns an estimated $852.6 thousand a year. This includes revenue from YouTube ads, sponsorships, merchandise sales, and more. The channel's popularity significantly contributes to its earnings.

Source: Net Worth Spot

Who is the host of Vice Grip Garage?

Derek Bieri is the host of Vice Grip Garage, an American classic car enthusiast known for his hands-on approach to automotive restoration.

What type of content does Vice Grip Garage produce?

Vice Grip Garage specializes in budget builds, rescues, and how-to videos related to classic cars, trucks, and motorcycles. The channel features project car updates, gear reviews, and coverage of car shows and events.

How can I watch Vice Grip Garage videos?

You can watch Vice Grip Garage videos on their YouTube channel, which has over 280,000 subscribers, and on their Facebook page.

Is there merchandise available for Vice Grip Garage?

Yes, you can purchase Vice Grip Garage merchandise from their online store, which offers various apparel, tools, and car parts.

How can I support Vice Grip Garage?

You can support Vice Grip Garage by watching their videos on YouTube, subscribing to their channel, liking their Facebook page, and purchasing their merchandise.

What are Vice Grip Garage's future goals?

Vice Grip Garage aims to continue producing high-quality content, grow their audience, expand their product line, and potentially open a physical store.

Where is Vice Grip Garage located?

Vice Grip Garage is based in Tennessee, having moved from Minnesota to benefit from a lower cost of living and better weather for automotive projects.

What is Derek Bieri's background in automotive work?

Derek Bieri has a passion for cars that began in his childhood, working alongside his father and grandfather. He is known for his DIY ethic and practical approach to car restoration.

How does Derek Bieri connect with his audience?

Derek establishes a strong connection with his audience through his genuine personality, humor, and relatable struggles in the automotive restoration process.

What is the significance of the name "Vice Grip Garage"?

The name "Vice Grip Garage" symbolizes Derek's hands-on, no-nonsense approach to automotive restoration, often using a vice grip as a key tool in his projects.