Village Cooking Channel Net Worth & Earnings (2025)

The Village Cooking Channel has become a sensation in the digital cooking landscape, captivating audiences with its authentic portrayal of traditional Tamil cuisine. This YouTube channel, run by a family from the quaint village of Chinna Veeramangalam in Tamil Nadu, India, has amassed a massive following. Their videos, which showcase large-scale cooking using age-old methods, have resonated with millions worldwide. The channel's unique approach and heartwarming content have made it a beloved name in the culinary community.

With a subscriber base that continues to grow, the Village Cooking Channel has not only gained popularity but also significant financial success. According to estimates from Net Worth Spot, the channel's net worth is projected to be around 17 million, with potential earnings reaching as high as 23.8 million. This impressive valuation underscores the channel's influence and the widespread appeal of its content.

Village Cooking Channel is a popular Howto & Style channel on YouTube. It has attracted 26.3 million subscribers. The channel launched in 2018 and is based in India.

There’s one question everybody wants answered: How does Village Cooking Channel earn money? We can never be certain of the real amount, but here’s an forecast.

What is Village Cooking Channel's net worth?

Village Cooking Channel has an estimated net worth of about $17 million.

Our site's data predicts Village Cooking Channel's net worth to be near $17 million. While Village Cooking Channel's real net worth is not known. Net Worth Spot's highly regarded opinion suspects Village Cooking Channel's net worth at $17 million, but Village Cooking Channel's finalized net worth is not known.

Our estimate only uses one revenue source though. Village Cooking Channel's net worth may truly be higher than $17 million. When we consider many sources of revenue, Village Cooking Channel's net worth could be as high as $23.8 million.

How much does Village Cooking Channel earn?

Village Cooking Channel earns an estimated $4.2 million a year.

There’s one question that every Village Cooking Channel fan out there just can’t seem to get their head around: How much does Village Cooking Channel earn?

When we look at the past 30 days, Village Cooking Channel's channel receives 70.7 million views each month and more than 2.4 million views each day.

Monetized channels collect revenue by displaying video ads for every thousand video views. On average, YouTube channels earn between $3 to $7 for every one thousand video views. Using these estimates, we can estimate that Village Cooking Channel earns $282.9 thousand a month, reaching $4.2 million a year.

$4.2 million a year may be a low estimate though. If Village Cooking Channel makes on the top end, ad revenue could bring in close to $7.6 million a year.

YouTubers rarely have one source of income too. Influencers may promote their own products, have sponsors, or generate revenue with affiliate commissions.

How Does Village Cooking Channel Make Money?

Village Cooking Channel generates revenue primarily through YouTube ad revenue. With a staggering 22.9 million subscribers and billions of views, the channel earns around ₹7 lakh per month from ads alone. This impressive income comes from the sheer volume of views their videos attract, with many of their cooking sessions going viral.

In addition to YouTube, the team also leverages other social media platforms like Facebook and Instagram. They share snippets of their cooking adventures, which helps to draw in more viewers and potential sponsors. This multi-platform approach broadens their audience and increases their earning potential.

Moreover, the channel's unique content style has attracted sponsorships and collaborations with brands looking to reach their vast audience. These partnerships can provide additional income streams, further boosting their financial success.

Despite their growing income, the team remains committed to their community. They spend a significant portion of their earnings on ingredients and production costs, which range from ₹2 to ₹3 lakh monthly. The remaining profits are shared equally among the family members, ensuring that everyone benefits from their hard work.

In summary, Village Cooking Channel's revenue model is a blend of ad revenue from YouTube, social media engagement, and brand partnerships. Their dedication to traditional cooking and community service continues to resonate with viewers, making them a beloved channel in the culinary space.

Life Beyond the Lens: The Personal Touch of Village Cooking Channel

The Village Cooking Channel is not just a YouTube sensation; it embodies a lifestyle deeply rooted in tradition and community. Based in the picturesque village of Chinna Veeramangalam in Tamil Nadu, the channel is run by a close-knit family. At the helm is 75-year-old M. Periyathambi, a former caterer whose culinary skills have become the heart of the channel. His grandchildren, V. Subramanian, V. Ayyanar, V. Murugesan, G. Tamilselvan, and T. Muthumanickam, play vital roles in both cooking and filming, creating a familial atmosphere that resonates with viewers.

Their cooking sessions are not just about food; they reflect a way of life that values simplicity and authenticity. The team often cooks in lush green fields, using traditional methods and equipment. This connection to their roots is evident in every video, where the joy of cooking is palpable. After filming, the leftover food is generously shared with local orphanages and the elderly, reinforcing their commitment to community welfare.

Despite their rising fame, the family remains grounded. They often express gratitude for their success and the support from their viewers. Their catchphrase, "Ellarum vaanga" (come on, everyone), has become a warm invitation that welcomes millions into their world. The channel's success has not changed their humble lifestyle; they continue to live in their village, engaging in agriculture when not filming.

In essence, the Village Cooking Channel is a celebration of family, tradition, and community spirit. Their lifestyle reflects a harmonious blend of modernity and tradition, making them relatable to audiences far and wide.

From Fields to Fame: The Story of Village Cooking Channel

The Village Cooking Channel, affectionately known as VCC, is a remarkable YouTube channel that has captured the hearts of millions. Launched in April 2018, this channel is based in Chinna Veeramangalam, a quaint village in Tamil Nadu, India. The channel is run by a family of passionate cooks, including the 75-year-old grandfather, M. Periyathambi, and his grandchildren: V. Subramanian, V. Ayyanar, V. Murugesan, G. Tamilselvan, and T. Muthumanickam. Their journey began as a way to fill their time during the off-season of farming, but it quickly transformed into a phenomenon that showcases the rich culinary traditions of rural Tamil Nadu.

Periyathambi, a former caterer, brings decades of cooking experience to the table. His grandchildren, who were initially engaged in various odd jobs, joined him in this venture, driven by a desire to share their love for traditional cooking. The idea to create a YouTube channel emerged when Subramanian, an MPhil graduate, recognized the potential of showcasing their unique cooking style to a broader audience. The family decided to film their cooking sessions in the lush green fields surrounding their village, using traditional methods and equipment, which adds an authentic touch to their videos.

What sets the Village Cooking Channel apart is its commitment to traditional cooking practices. The team uses no modern appliances; instead, they rely on stone grinders and firewood stoves. This dedication to authenticity resonates with viewers, who are drawn not only to the delicious recipes but also to the serene beauty of the countryside. The channel's signature greeting, "Ellarum vaanga" (come on everybody), has become a beloved catchphrase among fans, further enhancing their connection with the audience.

As the channel gained traction, it became a platform for showcasing not just food but also the vibrant culture and lifestyle of rural Tamil Nadu. The videos often feature large-scale cooking, with meals prepared for hundreds of people, which are then shared with the local community, including orphanages and old-age homes. This spirit of generosity has endeared the channel to many, making it a source of inspiration and joy.

From Humble Beginnings to Viral Sensation

The Village Cooking Channel (VCC) has taken the digital cooking scene by storm since its inception in April 2018. Based in the picturesque village of Chinna Veeramangalam in Tamil Nadu, this channel showcases the culinary talents of a family led by 75-year-old M. Periyathambi, a former caterer, and his grandchildren. The idea to create a YouTube channel emerged during a period when the family had little agricultural work to occupy their time. They decided to share their love for traditional cooking with the world.

Initially, the channel featured simple recipes that resonated with local viewers. However, the turning point came when they uploaded a video demonstrating how to fry Eesal, or winged termites. This video quickly went viral, amassing millions of views and propelling the channel into the spotlight. The unique approach of cooking in lush green fields, using traditional methods and equipment, captivated audiences far beyond their village.

As the channel gained traction, the team began to experiment with a variety of dishes, from mutton curry to exotic seafood. Their engaging style, combined with the charm of their rural setting, struck a chord with viewers. The catchphrase "Ellarum vaanga" (come on, everyone) became a beloved greeting among fans, further solidifying their connection with the audience.

In 2021, the channel reached a significant milestone by becoming the first Tamil YouTube channel to surpass 10 million subscribers. This achievement was celebrated with the prestigious Diamond Creator Award from YouTube, marking their status as a leading culinary channel in India. The surge in popularity was also fueled by a notable visit from Congress leader Rahul Gandhi, who participated in a cooking session that garnered millions of views.

Today, the Village Cooking Channel stands as a testament to the power of authenticity and community spirit. Their journey from a small village to a global audience showcases the beauty of traditional cooking and the importance of sharing food with those in need. The channel continues to thrive, inspiring countless viewers with its heartwarming content and dedication to preserving culinary heritage.

Major Milestones of the Village Cooking Channel

The Village Cooking Channel (VCC) has achieved remarkable milestones since its inception in April 2018. This Tamil Nadu-based YouTube channel has not only captured the hearts of millions but has also set several records in the digital space.

One of the most significant achievements is becoming the first Tamil YouTube channel to surpass 10 million subscribers. This milestone was celebrated with the prestigious Diamond Creator Award from YouTube, a recognition that highlights the channel's immense popularity and influence.

VCC's videos have collectively garnered over 4 billion views, showcasing the widespread appeal of their content. Their most popular video, featuring the preparation of watermelon juice, has amassed an astonishing 225 million views, making it a standout hit among their diverse offerings.

In addition to their online success, the channel has made headlines for its charitable contributions. In July 2021, the team donated 1 million rupees to the Tamil Nadu Chief Minister's Public Relief Fund to support COVID-19 relief efforts. This act of generosity resonated with their audience, further solidifying their reputation as a community-focused channel.

The channel's unique approach to cooking, which emphasizes traditional methods and large-scale preparations, has also earned them accolades. They received the Black Sheep Digital Award for Best Food Programme in February 2021, recognizing their innovative style and commitment to authenticity.

Moreover, the channel gained significant media attention when Indian politician Rahul Gandhi participated in a cooking video, which resulted in a surge of subscribers and views. This collaboration not only boosted their visibility but also showcased the cultural richness of Tamil cuisine to a broader audience.

Overall, the Village Cooking Channel's journey is marked by significant achievements that reflect their dedication to preserving traditional cooking methods while engaging with a global audience.

Frequently Asked Questions about Village Cooking Channel

What is Village Cooking Channel's estimated net worth?

Village Cooking Channel has an estimated net worth of about $17 million. According to Net Worth Spot, this figure is based on various factors, but the exact net worth remains uncertain.

Could Village Cooking Channel's net worth be higher?

Yes, it could be. While the estimated net worth is $17 million, it may actually be higher. Considering multiple revenue sources, the net worth could reach as high as $23.8 million, as suggested by Net Worth Spot.

How does Village Cooking Channel generate its income?

Village Cooking Channel earns an estimated $4.2 million a year. This income primarily comes from YouTube ad revenue, with additional earnings from social media platforms and brand partnerships, according to Net Worth Spot.

What is the Village Cooking Channel?

The Village Cooking Channel is an Indian Tamil language YouTube channel that showcases traditional village food cooking in open fields. It was launched in April 2018 and is based in Tamil Nadu, India.

Who runs the Village Cooking Channel?

The channel is run by a family team, including brothers V. Subramanian, V. Ayyanar, V. Murugesan, their cousin T. Muthumanickam, their brother-in-law G. Tamilselvan, and is led by their grandfather M. Periyathambi, a former chef and well-known caterer in their village.

What type of content does the Village Cooking Channel produce?

The channel produces videos featuring the preparation of traditional rural dishes using authentic cooking methods and local ingredients. They do not use modern cooking equipment, opting instead for traditional vessels and techniques.

How popular is the Village Cooking Channel?

As of November 2023, the Village Cooking Channel has over 22.9 million subscribers and has received the Diamond Creator Award, making it the first Tamil YouTube channel to achieve this milestone.

What happens to the food prepared in the videos?

After filming, the team shares the food among themselves and donates the remaining portions to old-age homes and orphanages in their village.

Did any notable figures visit the Village Cooking Channel?

Yes, in January 2021, Rahul Gandhi joined the team for an outdoor cooking session, which significantly boosted the channel's popularity.

What awards has the Village Cooking Channel received?

The channel has won several accolades, including the Black Sheep Digital Award for Best Food Programme in February 2021 and the Behindwoods Gold Best Digital Content Creator award in 2021.

What is the significance of the phrase "Ellarum vaanga"?

This phrase, which means "come on everybody," has become a signature greeting for the channel and is well-loved by its viewers.

How does the Village Cooking Channel contribute to the community?

The channel is known for its charitable efforts, including donating to relief funds and distributing food to those in need after their cooking sessions.

What makes the Village Cooking Channel unique compared to other cooking channels?

The Village Cooking Channel stands out due to its focus on traditional cooking methods, large-scale food preparation, and the picturesque rural setting in which the videos are filmed. Their content emphasizes authenticity and community engagement.