Matt & Abby Net Worth & Earnings

Updated April 1, 2024

Matt and Abby Howard, a beloved couple in the entertainment industry, have captured the hearts of millions with their engaging and diverse content. Known for their pranks, challenges, vlogs, story times, travel, and reaction videos on TikTok, this high school sweetheart duo has become a sensation in the world of social media.

Both Matt and Abby first crossed paths during a summer theatre program at Muny in St. Louis, United States, when they were in eighth grade. Their connection grew stronger as they pursued their education at Missouri State University in Springfield, Missouri. In the midst of their sophomore year, they tied the knot on July 6, 2019, solidifying their love and commitment to each other.

As social media influencers, Matt and Abby have amassed a massive following across various platforms. Their engaging videos have captivated audiences, leading to 6.05 million subscribers on TikTok and over 400 million likes. Additionally, they run The Unplanned Podcast, where they delve into deeper discussions about their lives, focusing on the unexpected challenges of parenthood at a young age.

Both Matt and Abby are American nationals, with Matt being born in Ballwin, Missouri, and Abby in Quincy, Illinois. Abby, born on December 1, 1998, is currently 24 years old and a Sagittarius, while Matt, born on June 18, 1998, is 25 years old and a Gemini.

The couple's journey into the world of social media began when they purchased a video camera to film their wedding. This led them to create their YouTube channel, Matt & Abby, which was launched on July 28, 2019. Their channel features a wide range of content, including challenges, vlogs, pranks, Q&As, and travel videos.

However, it was their foray into TikTok in April 2020 that skyrocketed their fame. After losing their jobs due to the COVID-19 pandemic, Matt and Abby started creating viral TikTok dances, which quickly gained traction and made them household names.

Aside from TikTok and YouTube, the couple also maintains separate Instagram accounts, with Abby boasting 1.3 million followers and Matt with 642k followers. They also have a joint Facebook account with over 1 million followers. Their talent and influence have caught the attention of the A3 Artists Agency, who now represent them.

While Matt and Abby have achieved tremendous success, they have also faced their fair share of challenges. In 2021, they experienced online cancellations after relocating to Hawaii and launching merchandise featuring the phrase "aloha dudes." The controversy surrounding cultural appropriation led them to donate the proceeds to a Hawaiian language charity and eventually leave Hawaii.

In 2022, they faced another cancellation when criticism arose regarding the division of household chores, particularly targeting Abby. However, the couple remains resilient and continues to create content that resonates with their audience.

Matt and Abby's journey is a testament to their ability to adapt and thrive in the ever-evolving world of social media. With their genuine and relatable content, they have become beloved figures, inspiring millions with their story and experiences.

Matt & Abby is a well-known YouTube channel covering People & Blogs and has attracted 6.05 million subscribers on the platform. It started in 2019 and is based in the United States.

So, you may be asking: What is Matt & Abby's net worth? And how much does Matt & Abby earn? The YouTuber is pretty secretive about profit. Net Worth Spot could make a good forecast though.

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Matt & Abby net worth
Matt & Abby earnings

What is Matt & Abby's net worth?

Matt & Abby has an estimated net worth of about $28.32 million.

Matt & Abby's actual net worth is still being verified, but our website Net Worth Spot thinks it to be at roughly $28.32 million.

The $28.32 million forecast is only based on YouTube advertising revenue. In reality, Matt & Abby's net worth could really be much higher. Considering these additional income sources, Matt & Abby may be worth closer to $39.65 million.

Matt and Abby Howard, the famous YouTuber couple, have built a successful career as social media influencers. While their primary platforms are YouTube and TikTok, they have also ventured into other revenue sources to expand their brand and reach. Let's take a closer look at some of the additional ways they generate income beyond their popular videos.

1. The Unplanned Podcast

One of the additional revenue sources for Matt and Abby is their podcast, aptly named "The Unplanned Podcast." In this podcast, they delve into deeper discussions about their lives, focusing on the unexpected challenges of parenthood at a young age. By sharing their personal experiences and insights, they have created a loyal following of listeners who tune in every Wednesday for new episodes. The podcast serves as a platform for them to connect with their audience on a more intimate level and generate revenue through sponsorships and advertisements.

2. Brand Deals and Sponsorships

As social media influencers, Matt and Abby have attracted the attention of various brands and companies. They have partnered with well-known companies such as Amazon, CeraVe, and Garnier for brand deals and sponsorships. These collaborations involve promoting products or services through their social media channels, including YouTube, TikTok, and Instagram. By leveraging their large following and engaging content, they are able to generate income through these partnerships while also providing value to their audience by recommending products they genuinely believe in.

3. Merchandise Sales

Another revenue stream for Matt and Abby is their merchandise sales. They initially faced controversy with their merchandise featuring the phrase "aloha dudes" while living in Hawaii, but they took steps to make amends by donating the proceeds to a Hawaiian language charity. Despite the challenges they faced, they continue to offer merchandise to their fans, which includes clothing items, accessories, and other branded products. Their loyal followers can show their support by purchasing these items, allowing Matt and Abby to generate additional income while also strengthening their brand presence.

Matt and Abby Howard have diversified their revenue sources beyond YouTube and TikTok. Through their podcast, brand deals, and merchandise sales, they have expanded their reach and created multiple streams of income. Their ability to connect with their audience and provide engaging content has allowed them to build a successful career as social media influencers. As they continue to grow their brand, it will be exciting to see what other opportunities they explore in the future.

How much does Matt & Abby earn?

Matt & Abby earns an estimated $7.08 million a year.

You may be asking: How much does Matt & Abby earn?

Each month, Matt & Abby' YouTube channel attracts about 118 million views a month and around 3.93 million views each day.

If a channel is monetized through ads, it earns money for every thousand video views. Monetized YouTube channels may earn $3 to $7 per every one thousand video views. With this data, we predict the Matt & Abby YouTube channel generates $472.01 thousand in ad revenue a month and $7.08 million a year.

Some YouTube channels earn even more than $7 per thousand video views. Optimistically, Matt & Abby could make close to $12.74 million a year.

Matt & Abby likely has additional revenue sources. Successful YouTubers also have sponsors, and they could earn more by promoting their own products. Plus, they could book speaking gigs.