LaurDIY Net Worth & Earnings (2025)

LaurDIY has become a sensation in the digital content landscape, captivating millions with her creative flair and engaging personality. Known for her vibrant DIY projects and lifestyle vlogs, LaurDIY has carved out a niche that resonates with a diverse audience. Her influence extends beyond YouTube, making her a prominent figure in both online and traditional media. With a dedicated fan base and numerous collaborations, LaurDIY's brand continues to thrive.

As a testament to her success, LaurDIY's financial achievements are noteworthy. According to estimates from Net Worth Spot, her net worth is projected to be around $205.6 thousand, with potential earnings reaching as high as $287.9 thousand. These figures highlight her ability to leverage her creativity into a lucrative career, solidifying her status as a leading influencer in the digital space.

LaurDIY is one of the most-viewed creators on YouTube, boasting 8.3 million subscribers. The channel launched in 2011 and is based in the United States.

So, you may be wondering: What is LaurDIY's net worth? Or you could be asking: how much does LaurDIY earn? The YouTuber is pretty secretive about earnings. We can make a good prediction though.

What is LaurDIY's net worth?

LaurDIY has an estimated net worth of about $205.6 thousand.

LaurDIY's real net worth is not publicly available, but our site Net Worth Spot predicts it to be about $205.6 thousand.

However, some people have proposed that LaurDIY's net worth might possibly be far higher than that. When we consider many income sources, LaurDIY's net worth could be as high as $287.9 thousand.

Aside from her successful YouTube channel, LaurDIY has expanded her brand and revenue streams through various avenues. Let's take a closer look at some of the additional ways she generates income beyond YouTube.

Product Lines

LaurDIY has ventured into the world of product creation, offering her fans a chance to bring a piece of her creativity into their own lives. With her own line of DIY crafting kits, fans can now recreate her unique projects at home. These kits include all the necessary materials and step-by-step instructions, allowing followers to unleash their inner artist and create personalized crafts just like LaurDIY.

In addition to crafting kits, LaurDIY has also collaborated with popular brands to release limited-edition merchandise. From clothing and accessories to home decor items, her fans can proudly display their love for LaurDIY with these specially designed products. By diversifying her product offerings, LaurDIY has created a strong brand presence both online and offline.

Brand Sponsorships

LaurDIY's influence and popularity have caught the attention of numerous brands seeking to reach her dedicated fan base. Through brand sponsorships, she has partnered with companies that align with her brand values and interests. These collaborations allow LaurDIY to showcase products and services she genuinely enjoys, while also providing her audience with exclusive discounts and promotions.

By carefully selecting her brand partnerships, LaurDIY maintains authenticity and ensures that her audience receives valuable content. Whether it's promoting a new beauty product or sharing her favorite tech gadgets, these sponsorships provide an additional source of revenue for the YouTuber.

Overall, LaurDIY's additional revenue sources go beyond YouTube, allowing her to expand her brand and connect with her fans in new and exciting ways. Through product lines and brand sponsorships, she continues to inspire and empower her audience to unleash their creativity, all while building a successful and diverse business empire.

How much does LaurDIY earn?

LaurDIY earns an estimated $51.4 thousand a year.

You may be questioning: How much does LaurDIY earn?

On average, LaurDIY's YouTube channel gets 856.8 thousand views a month, and around 28.6 thousand views a day.

Monetized YouTube channels earn income by displaying advertising for every thousand video views. YouTube channels may earn anywhere between $3 to $7 per one thousand video views. With this data, we predict the LaurDIY YouTube channel generates $3.4 thousand in ad revenue a month and $51.4 thousand a year.

Our estimate may be low though. If LaurDIY earns on the higher end, video ads could earn LaurDIY over $92.5 thousand a year.

However, it's rare for channels to rely on a single source of revenue. Successful YouTubers also have sponsors, and they could increase revenues by promoting their own products. Plus, they could get speaking gigs.

How Does LaurDIY Make Money?

LaurDIY, the brainchild of Lauren Riihimaki, has transformed her passion for DIY into a thriving business. Her income streams are diverse, reflecting her multifaceted approach to content creation and brand building.

First and foremost, YouTube remains a significant source of revenue. With millions of subscribers, LaurDIY monetizes her videos through ads. Each view translates into earnings, especially for her popular DIY tutorials and lifestyle vlogs. The more engaging her content, the higher the view count, which directly boosts her income.

Brand partnerships play a crucial role in her financial success. LaurDIY collaborates with major retailers like Target and Walmart, offering exclusive merchandise such as craft kits and apparel. These partnerships not only provide a steady income but also expand her brand's reach. Her products resonate with her audience, making them popular choices in stores.

In addition to merchandise, LaurDIY has ventured into traditional media. She hosts the HBO Max series "Craftopia," a children's crafting competition show. This opportunity not only enhances her visibility but also adds to her earnings. By crossing over into television, she taps into new audiences and revenue streams.

Moreover, LaurDIY has embraced the world of social media. She actively engages with her followers on platforms like Instagram and Twitter, where sponsored posts and collaborations with brands further contribute to her income. Her ability to connect with her audience allows her to promote products authentically, making her a sought-after influencer.

Lastly, LaurDIY has launched her podcast, "Wild 'Til 9," which adds another layer to her brand. Podcasts can generate income through sponsorships and listener support, diversifying her revenue even further.

In summary, LaurDIY's financial success stems from a combination of YouTube ad revenue, brand partnerships, traditional media appearances, social media promotions, and podcasting. This diverse approach not only secures her income but also solidifies her status as a leading influencer in the DIY community.

Behind the Scenes: LaurDIY's Lifestyle and Personal Life

Lauren Riihimaki, known to her fans as LaurDIY, leads a vibrant and engaging life that reflects her creative spirit. Born on August 11, 1993, in St. Catharines, Ontario, Canada, she has always been surrounded by a rich cultural background. With a mother of Japanese descent and a father with Finnish and Ukrainian roots, Lauren's upbringing was filled with diverse influences that shaped her artistic inclinations.

Despite her success, Lauren remains grounded. She often shares glimpses of her personal life with her audience, including her beloved pets. In 2017, she adopted a dog named Moose, and in 2022, she welcomed another dog, Diggy, who is Moose's father. These furry companions are frequently featured in her vlogs, adding a personal touch that resonates with her followers.

Lauren's relationship history has also been a topic of interest among her fans. She previously dated fellow YouTuber Alex Burriss, known as Alex Wassabi, before their breakup in 2018. In 2019, she began dating Jeremy Lewis, a singer and entrepreneur. The couple announced their engagement in December 2022, marking a new chapter in their lives. Their relationship is often highlighted in her content, showcasing a supportive partnership that fans admire.

Living in Los Angeles, Lauren has embraced a lifestyle that balances work and personal well-being. She emphasizes the importance of mental health, openly discussing her experiences with anxiety and the strategies she employs to maintain a healthy mindset. This candidness has endeared her to her audience, as she navigates the pressures of being a public figure while prioritizing self-care.

In her downtime, Lauren enjoys exploring new creative projects, spending time with friends, and indulging in her love for crafts. Her passion for DIY extends beyond her channel, as she often experiments with new ideas and shares them with her community. This commitment to creativity is a core aspect of her identity, making her relatable to her fans who share similar interests.

Overall, LaurDIY's lifestyle is a blend of creativity, personal growth, and genuine connection with her audience. Her journey from a college student to a prominent influencer showcases her dedication to her craft and her ability to inspire others along the way.

From Crafty Beginnings to YouTube Stardom: The Story of LaurDIY

Lauren Riihimaki, widely recognized as LaurDIY, was born on August 11, 1993, in St. Catharines, Ontario, Canada. Growing up in a multicultural household, she is of Japanese, Finnish, and Ukrainian descent. Her mother, a healthcare professional, and her father, who worked at General Motors, provided a nurturing environment that encouraged creativity. From a young age, Lauren displayed a passion for arts and crafts, often transforming her surroundings with DIY projects.

As a child, Lauren was known for her artistic flair. She would spend hours decorating her school supplies and creating custom items that reflected her unique style. This early love for crafting laid the groundwork for her future endeavors. After completing high school, she enrolled at Ryerson University in Toronto, pursuing a degree in Graphic Communications Management. However, she quickly realized that the program did not allow her to fully express her creativity, leading her to seek alternative outlets.

In her first year of college, Lauren started a blog called "Desire & Inspire," where she shared her DIY projects through written tutorials and photographs. This initial foray into the digital world sparked her interest in video content. In December 2011, she took the leap and launched her YouTube channel, LaurDIY, where she began posting DIY tutorials and lifestyle vlogs. Her first video, a tutorial on creating an upside-down braid, marked the beginning of her journey as a content creator.

Despite her initial nervousness in front of the camera, Lauren's engaging personality and relatable content quickly resonated with viewers. Her channel began to grow, attracting a dedicated audience eager to learn from her creative ideas. This early success set the stage for her rise to fame, as she transformed her passion for crafting into a thriving online brand.

The Meteoric Ascent of LaurDIY: From Dorm Room to Digital Dynasty

Lauren Riihimaki, better known as LaurDIY, began her journey in the digital space during her college years. In 2011, while studying at Ryerson University in Toronto, she felt a creative void in her graphic communications management program. This led her to explore her passion for DIY projects, which she initially shared through a blog. However, it was her decision to transition to video content that truly set her apart.

In December 2011, she uploaded her first YouTube video, a simple tutorial on how to create an upside-down braid. This marked the beginning of her channel, LaurDIY. The video resonated with viewers, and she quickly gained traction. Her engaging personality and relatable content struck a chord with a young audience, leading to a steady increase in subscribers.

By 2015, LaurDIY had amassed over a million subscribers, a feat that showcased her ability to connect with her audience. Her content evolved from basic DIY tutorials to more elaborate projects, lifestyle vlogs, and even beauty hacks. This diversification helped her maintain relevance in a competitive landscape.

As her channel grew, so did her brand. LaurDIY became synonymous with creativity and fun, attracting collaborations with major brands like Target and Walmart. Her unique approach to DIY projects, combined with her vibrant personality, made her a sought-after influencer in the digital space.

In 2019, LaurDIY took a significant step into traditional media by hosting the HBO Max series "Craftopia," a children's crafting competition show. This move not only expanded her reach but also solidified her status as a multifaceted creator. Her ability to seamlessly blend online and offline content has set a precedent for other influencers looking to make a similar transition.

Today, LaurDIY stands as a testament to the power of creativity and authenticity in the digital age. Her journey from a college student sharing DIY tips to a prominent figure in both online and traditional media is a remarkable story of growth and influence.

Major Milestones in the LaurDIY Journey

Lauren Riihimaki, known as LaurDIY, has achieved remarkable success since launching her YouTube channel in 2011. Her journey is marked by several significant accomplishments that have solidified her status as a leading influencer in the DIY community.

One of her earliest milestones was reaching over 1 million subscribers within just a year of starting her channel. This rapid growth showcased her ability to connect with her audience through engaging DIY tutorials and lifestyle content. By 2022, LaurDIY had amassed over 8.5 million subscribers, a testament to her consistent content creation and audience engagement.

In 2017, LaurDIY won a Streamy Award in the "Lifestyle" category, further establishing her credibility in the digital space. This recognition highlighted her influence and the impact of her creative content on viewers. Additionally, she was honored with a Shorty Award in the "House & Home" category, showcasing her versatility and appeal across different platforms.

LaurDIY's transition from YouTube to traditional media was marked by her role as the host and executive producer of the HBO Max series "Craftopia." This children's crafting competition show allowed her to reach a broader audience and further cemented her position as a household name in the crafting world. The show's success demonstrated her ability to adapt and thrive in various entertainment formats.

Moreover, LaurDIY has collaborated with numerous brands, including Target and Walmart, to create a line of DIY crafting kits and merchandise. These partnerships have not only expanded her brand but also made her products accessible to a wider audience. Her merchandise, which includes clothing, accessories, and craft supplies, has become popular among her fans, further enhancing her brand's visibility.

In addition to her YouTube and television endeavors, LaurDIY has ventured into podcasting with "Wild 'Til 9," where she shares insights about her life and career. This platform allows her to connect with her audience on a more personal level, discussing topics that resonate with her fans.

Overall, LaurDIY's journey is a remarkable blend of creativity, entrepreneurship, and audience engagement. Her achievements reflect her dedication to her craft and her ability to inspire others through her innovative ideas and projects.

Frequently Asked Questions about LaurDIY

What is LaurDIY's estimated net worth?

LaurDIY has an estimated net worth of about $205.6 thousand. This figure is based on predictions from Net Worth Spot.

Could LaurDIY's net worth be higher?

Yes, some estimates suggest that LaurDIY's net worth could be as high as $287.9 thousand. This takes into account various income sources beyond just YouTube earnings.

How much does LaurDIY earn annually?

LaurDIY earns an estimated $51.4 thousand a year. This estimate is based on her YouTube channel's average views and advertising revenue.

Who is LaurDIY?

LaurDIY is the YouTube channel of Lauren Riihimaki, a Canadian YouTuber known for her DIY fashion and beauty videos. She also has a vlog channel called "LaurDIY Vlogs." As of January 2022, LaurDIY has over 8.5 million subscribers and features a variety of DIY tutorials, lifestyle vlogs, and engaging content.

What type of content does LaurDIY create?

LaurDIY's channel primarily focuses on DIY tutorials, lifestyle vlogs, and creative projects. She shares ideas for fashion, beauty, and various crafts that resonate with her audience.

When did LaurDIY start her YouTube channel?

Lauren Riihimaki started her YouTube channel, LaurDIY, in December 2011. Her first video was a DIY tutorial that quickly gained popularity.

What is Craftopia?

Craftopia is a children's crafting competition show hosted and executive produced by LaurDIY on HBO Max. The show features kids aged 9 to 15 competing in various crafting challenges.

What is LaurDIY's background?

Lauren Riihimaki was born on August 11, 1993, in St. Catharines, Ontario, Canada. She is of Finnish, Ukrainian, and Japanese descent. She attended Ryerson University (now Toronto Metropolitan University) and graduated with a degree in graphic communications management.

How has LaurDIY expanded her brand?

In addition to her YouTube channel, LaurDIY has expanded her brand through merchandise partnerships with retailers like Target and Walmart, where she sells DIY crafting kits, jewelry, and apparel. She has also collaborated with various brands and launched her own product lines.

Is LaurDIY married?

As of now, LaurDIY is engaged to Jeremy Lewis, whom she began dating in 2019. They announced their engagement in December 2022 and are set to marry in April 2024.

What challenges has LaurDIY faced?

Lauren has openly discussed her struggles with anxiety and depression, particularly during her transition to full-time content creation. She emphasizes the importance of mental health and finding a balance between her personal and professional life.

What is the significance of the name LaurDIY?

The name LaurDIY combines the first part of Lauren's name with "DIY," reflecting her focus on do-it-yourself content. It represents her creative journey and the essence of her channel.

How does LaurDIY engage with her audience?

LaurDIY maintains a close relationship with her audience by sharing personal stories, responding to feedback, and involving them in her creative process. She often discusses her experiences and encourages her followers to embrace their creativity.