SML Net Worth & Earnings (2025)

In the dynamic landscape of online entertainment, SML stands out as a powerhouse of creativity and humor. Known for its engaging puppet skits and memorable characters, SML has captured the hearts of millions worldwide. The channel's unique blend of comedy and storytelling has made it a favorite among viewers, consistently drawing in large audiences with each new release.

With its roots in plush toy videos, SML has evolved into a multifaceted brand that extends beyond YouTube. This transformation has not only solidified its place in digital entertainment but also contributed to its impressive financial success. According to estimates from Net Worth Spot, SML's net worth is believed to be around $13.9 million, with some projections suggesting it could be as high as $19.5 million.

As SML continues to innovate and entertain, its influence in the digital space remains undeniable. The channel's ability to adapt and thrive amidst challenges is a testament to its enduring appeal and the dedication of its creator, Logan Thirtyacre. Whether through its engaging content or its expanding merchandise line, SML's impact on the entertainment industry is both significant and far-reaching.

The Entertainment channel SML has attracted 7.6 million subscribers on YouTube. It started in 2012 and is based in the United States.

One common question we hear is: What is SML's net worth or how much does SML earn? Only SML really knows, but we can make some excellent estimates using data from YouTube.

What is SML's net worth?

SML has an estimated net worth of about $13.9 million.

Our site's data estimates SML's net worth to be near $13.9 million. Although SML's finalized net worth is not known. Net Worth Spot's point of view places SML's net worth at $13.9 million, however SML's actual net worth is not exactly known.

However, some people have estimated that SML's net worth might really be much higher than that. In fact, when including more revenue sources for a YouTuber, some predictions place SML's net worth closer to $19.5 million.

How much does SML earn?

SML earns an estimated $3.5 million a year.

SML fans often ask the same question: How much does SML earn?

The YouTube channel SML gets more than 58 million views each month.

Monetized channels collect revenue by showing video ads for every one thousand video views. Monetized YouTube channels may earn $3 to $7 per every one thousand video views. Using these estimates, we can estimate that SML earns $232 thousand a month, reaching $3.5 million a year.

$3.5 million a year may be a low estimate though. Optimistically, SML might earn close to $6.3 million a year.

YouTubers rarely have one source of income too. Successful YouTubers also have sponsors, and they could increase revenues by promoting their own products. Plus, they could attend speaking presentations.

How does SML make money?

SML generates revenue through various channels, primarily leveraging its massive YouTube following. The main source of income comes from ad revenue. With millions of views on each video, the earnings from ads can be substantial. However, the channel has faced challenges with demonetization in the past, which has impacted its income.

In addition to ad revenue, SML has ventured into merchandise sales. The official SML store, located in Pensacola, Florida, offers a range of products, including puppets and apparel featuring popular characters from the series. This retail outlet not only boosts revenue but also strengthens the brand's connection with fans.

Logan Thirtyacre, the creator of SML, has also utilized platforms like Patreon. Fans can support the channel directly, often in exchange for exclusive content or perks. Although this approach has faced scrutiny, it remains a viable income stream.

Furthermore, SML has explored other revenue avenues, such as collaborations and sponsorships. By partnering with brands that align with its audience, SML can diversify its income sources. This strategy helps to mitigate the risks associated with relying solely on ad revenue.

Overall, SML's financial success is a combination of ad revenue, merchandise sales, direct fan support, and strategic partnerships. This multifaceted approach allows the channel to thrive despite the challenges it faces in the digital landscape.

Behind the Scenes of SML: A Glimpse into Logan Thirtyacre's Life

Logan Thirtyacre, the creative force behind SML, leads a life that intertwines personal challenges with his passion for entertainment. Born on November 17, 1994, in Pensacola, Florida, Logan's early years were marked by significant health issues. He battled conditions like West Nile Virus and Superior Mesenteric Artery Syndrome, which required surgeries and impacted his schooling. Despite these hurdles, he graduated from J.M. Tate High School in 2013, showcasing resilience that would later reflect in his work.

Logan's journey into the world of YouTube began in his teenage years, inspired by his brother Lance. Initially, he created content featuring plush toys, but as his channel evolved, so did his personal life. Logan has faced various controversies, including a highly publicized breakup with his girlfriend Chilly Jimenez, which stirred significant drama within the SML community. Their relationship has seen ups and downs, including accusations of infidelity and public disputes, but they have since reconciled and welcomed a child together.

Living in Pensacola, Logan has transitioned from filming in his mother's home to owning a house where he continues to create content. His lifestyle reflects a blend of work and personal life, often featuring his friends and family in his videos. The SML crew, including his brother Lance and friends like Lovell Stanton and Chris Netherton, play crucial roles in his productions, contributing to the channel's unique comedic style.

Logan's health remains a concern, as he continues to manage various medical issues. He has made lifestyle changes, such as adopting a healthier diet, which he credits for improving his overall well-being. Despite the challenges, Logan maintains a positive outlook, focusing on his work and the joy it brings to his audience.

In the ever-busy world of SML, Logan balances his creative endeavors with personal growth, navigating the complexities of fame while staying true to his roots. His journey is a testament to perseverance, creativity, and the importance of community in overcoming life's obstacles.

From Plush to Puppets: The Journey of SML

Logan Austin Thirtyacre, known widely as SML, was born on November 17, 1994, in Pensacola, Florida. His early life was marked by challenges, including a tumultuous family background. Logan and his brother Lance were raised primarily by their mother after their parents divorced when Logan was just three years old. Their stepfather, Brian Grant, played a significant role in their upbringing, introducing them to video games and the beloved character Mario.

Logan's childhood was not without its trials. A serious accident occurred when he was three, resulting in a fractured skull after being accidentally struck by a baseball bat. This incident left a lasting impact on him, contributing to his struggles with math later in life. Additionally, Logan faced severe health issues during his teenage years, including a battle with the West Nile virus and a condition known as Superior Mesenteric Artery Syndrome, which required surgery in 2012.

Despite these hardships, Logan's passion for creativity flourished. He discovered YouTube in middle school, inspired by his brother Lance, who showed him the platform's potential for sharing videos. In December 2007, Logan launched his first channel, initially named SuperMarioLogan1994, where he began creating content featuring plush toys. His first video, a parody of a popular commercial, set the stage for what would become a prolific career in online entertainment.

As he navigated the challenges of adolescence, Logan's love for storytelling and humor became evident. He began to craft narratives around his plush characters, drawing inspiration from his own experiences and the world around him. This unique blend of personal storytelling and comedic skits would eventually lead to the creation of SML, a channel that would capture the attention of millions.

From Plush to Puppets: The Meteoric Ascent of SML

The journey of SML, or SuperMarioLogan, is a fascinating tale of creativity, resilience, and adaptation. Founded by Logan Thirtyacre in 2007, the channel initially showcased plush toy videos featuring beloved Nintendo characters. However, the channel's rise to fame was not without its challenges. In 2021, a cease-and-desist letter from Nintendo forced Logan to pivot from plush toys to puppets, marking a significant turning point in the channel's history.

Logan's early content, which included skits and parodies, quickly gained traction. The series "Mario and Luigi's Stupid and Dumb Adventures" became a fan favorite, establishing a loyal viewer base. As the years progressed, the introduction of characters like Jeffy in 2016 propelled the channel to new heights. Jeffy, a character known for his outrageous antics and catchphrases, resonated with audiences, leading to a surge in subscribers and views.

Despite facing controversies, including age restrictions and demonetization, SML's popularity continued to grow. The channel's ability to adapt to changing circumstances, such as the transition to puppet characters, showcased Logan's commitment to his craft. By embracing new formats and characters, SML managed to maintain its relevance in the competitive landscape of YouTube entertainment.

Today, SML boasts millions of subscribers and a dedicated fanbase. The channel's evolution from plush toys to puppets reflects not only Logan's creativity but also the resilience of a brand that has navigated the ups and downs of online content creation. As SML continues to produce engaging content, it remains a significant player in the realm of YouTube entertainment.

Major Milestones in the SML Journey

SML, or SuperMarioLogan, has achieved remarkable milestones since its inception. The channel, created by Logan Thirtyacre, has become a significant player in the YouTube landscape, captivating millions with its unique blend of humor and creativity.

One of the most notable achievements was the rapid growth of its subscriber base. SML reached over 6 million subscribers, a testament to its widespread appeal. The channel's most viewed video, "Jeffy The Boxer," has garnered millions of views, showcasing the popularity of its characters, particularly Jeffy, who has become a cultural phenomenon in his own right.

In addition to subscriber milestones, SML has also made headlines for its innovative content. The transition from plush toys to puppets marked a significant shift in the channel's direction, following a cease-and-desist letter from Nintendo. This change not only preserved the channel's essence but also allowed for the creation of original characters, further expanding its universe.

Logan's ability to adapt to challenges has been crucial. After facing demonetization issues, he successfully launched a new channel, SML, which continues to thrive. The opening of the SML store in Pensacola, Florida, further solidified the brand's presence, offering fans a chance to engage with the franchise in a tangible way.

Moreover, SML has ventured beyond YouTube, with merchandise that includes plush toys and apparel, allowing fans to connect with their favorite characters in everyday life. This expansion into retail has contributed significantly to the brand's overall success.

Overall, SML's journey is marked by resilience and creativity, making it a standout in the digital entertainment space.

Frequently Asked Questions about SML

What is SML's net worth?

SML has an estimated net worth of about $13.9 million.

Our site's data estimates SML's net worth to be near $13.9 million. Although SML's finalized net worth is not known, Net Worth Spot's perspective places SML's net worth at $13.9 million. However, SML's actual net worth is not exactly known.

Some estimates suggest that SML's net worth might be much higher. In fact, when considering additional revenue sources, some predictions place SML's net worth closer to $19.5 million.

How much does SML earn annually?

SML earns an estimated $3.5 million a year.

Fans often ask: How much does SML earn? The YouTube channel SML gets more than 58 million views each month.

Monetized channels earn revenue by showing ads for every one thousand views. Based on estimates, SML earns $232 thousand a month, totaling $3.5 million a year. However, this may be a conservative estimate. Optimistically, SML might earn close to $6.3 million a year.

What are the main sources of SML's income?

SML generates revenue through various channels, primarily from ad revenue. With millions of views, ad earnings can be substantial. However, the channel has faced challenges with demonetization, impacting its income.

In addition to ads, SML sells merchandise, including puppets and apparel. This boosts revenue and strengthens the brand's connection with fans.

Logan Thirtyacre, the creator, also uses platforms like Patreon for direct fan support. Collaborations and sponsorships further diversify income sources, helping to mitigate risks associated with relying solely on ad revenue.

Overall, SML's financial success comes from a mix of ad revenue, merchandise sales, direct support, and strategic partnerships. This approach allows the channel to thrive despite digital challenges.

Who is the YouTube channel SML?

The YouTube channel SML, formerly known as SuperMarioLogan, is created by Logan Thirtyacre. The channel features entertainment videos with his brother Lance Thirtyacre and friends Lovell Stanton, Chris Netherton, Elaina Keyes, Audrey O'Mallie, and Anthony Miller. Logan is an American YouTuber, director, editor, actor, puppeteer, cinematographer, producer, comedian, and voice actor. He started posting videos in 2007 and has accumulated over 6 million subscribers as of the latest data. The channel uploads original content weekly.

What type of content does SML produce?

SML produces comedic skits featuring puppet characters, originally using plush toys of various Nintendo characters. Following a cease-and-desist letter from Nintendo, the channel transitioned to using human puppets. The content often revolves around the misadventures of characters like Mario, Bowser Junior, and Jeffy.

How often does SML upload videos?

SML uploads videos on a schedule of 2-3 times a week, typically on Wednesdays, Fridays, and Sundays, with additional uploads on some holidays.

What happened to the original SuperMarioLogan channel?

The original SuperMarioLogan channel was deleted on July 8, 2021, following a cease-and-desist letter from Nintendo. Logan then transitioned to a new channel simply called SML, where he continues to upload content.

Who are the main characters in SML?

The main characters in SML include:

• Mario - The iconic Nintendo plumber.
• Bowser Junior - Bowser's son, known for his mischievous behavior.
• Jeffy - A character introduced in 2016, known for his humorous and often controversial antics.

Why did SML stop using Nintendo characters?

SML stopped using Nintendo characters due to a cease-and-desist letter from Nintendo, which stated that they did not want their family-friendly characters associated with the type of content being produced. As a result, Logan transitioned to using original puppet characters.

What controversies has SML faced?

SML has faced several controversies, including:

• Criticism for inappropriate content and language in videos.
• Backlash over the portrayal of certain characters and themes.
• Issues related to demonetization and age restrictions on videos.

Is SML suitable for children?

SML content contains strong language, puppet nudity, violence, and sexual humor, making it more suitable for mature audiences rather than young children.

Who are the main contributors to SML?

The main contributors to SML include:

• Logan Thirtyacre - Creator and main actor.
• Lance Thirtyacre - Logan's brother and frequent collaborator.
• Lovell Stanton - Voice actor and contributor.
• Chris Netherton - Actor and contributor.
• Elaina Keyes - Actor and contributor.
• Audrey O'Mallie - Actor and contributor.
• Anthony Miller - Actor and contributor.