Autos & Vehicles

Hoonigan Net Worth & Earnings

Hoonigan Net Worth & Earnings (2024)

Hertrech Eugene Jr., a renowned social media influencer and content manager, has made a significant impact in the world of online entertainment. Born on November 1, 1985, in Orlando, Florida, Eugene's passion for cars and racing games like Forza, Need For Speed, and Gran Turismo developed during his childhood. After graduating from Stranahan High School, he faced uncertainty about his career path until he crossed paths with Ken Block, the founder of Hoonigan.

In January 2013, Eugene joined Hoonigan when the company had only three employees. Over the next decade, he dedicated himself to building the Hoonigan brand, which has now gained worldwide popularity. Eugene's hard work and commitment have played a crucial role in the success of Hoonigan, and he continues to be an integral part of the team.

Aside from his work with Hoonigan, Eugene is also a prominent YouTuber. His channel, @HertLife, boasts over 5.66 million subscribers and features captivating car videos. As the greatest automotive social media influencer, Eugene has garnered a loyal fanbase who eagerly await his content.

Eugene stars on the reality show "Hot Wheels: Ultimate Challenge," where he serves as a judge alongside Dalal Elsheikh, evaluating contestants' car designs.

Despite his success and fame, Eugene remains humble and private about his personal life. He is happily married to a beautiful wife, who often appears in his Instagram posts (@hertlife). The couple is blessed with an adorable son named Trech, although Eugene prefers to keep the details of his love life private.

With an impressive Instagram following of 682k and a subscriber count of over 5.66 million on YouTube, Eugene's influence extends beyond his work with Hoonigan. He has also ventured into the world of film, having worked on two short movies, "Climbkhana: Pikes Peak" and "Gymkhana 2020: Ultimate Hometown Shred." In 2018, he made his TV debut with "The Gymkhana Files" and recently starred in the game show "Hot Wheels: Ultimate Challenge."

Hertrech Eugene Jr. is a true inspiration in the automotive and social media industry, captivating audiences with his passion for cars and engaging content. His journey from a racing game enthusiast to a renowned influencer is a testament to his dedication and talent.

The Autos & Vehicles channel Hoonigan has attracted 5.66 million subscribers on YouTube. The YouTube channel Hoonigan was founded in 2010 and is located in the United States.

One common question we hear is: What is Hoonigan's net worth or how much does Hoonigan earn? No one beyond Hoonigan can say for sure, that said, let's walk through what we know.

Table of Contents

  1. Hoonigan net worth
  2. Hoonigan earnings

What is Hoonigan's net worth?

Hoonigan has an estimated net worth of about $2.78 million.'s data estimates Hoonigan's net worth to be around $2.78 million. While Hoonigan's actual net worth is not known. Our site's industry expertise estimates Hoonigan's net worth at $2.78 million, but Hoonigan's real net worth is unclear.

Net Spot Worth's estimate only uses one source of revenue though. Hoonigan's net worth may really be higher than $2.78 million. Considering these additional income sources, Hoonigan may be worth closer to $3.9 million.

Hertrech Eugene Jr., the renowned social media influencer and content manager, has not only found success on YouTube but has also diversified his revenue sources through various ventures.


One of Eugene's notable achievements is his work with Hoonigan, a company founded by Ken Block. Eugene joined Hoonigan in January 2013 when the company had only three employees. Over the course of a decade, he played a pivotal role in elevating the Hoonigan brand to its current prominence. Through his dedication and hard work, Eugene has contributed significantly to the success of Hoonigan.

Reality Show: "Hot Wheels: Ultimate Challenge"

After a period of personal struggle following the tragic passing of Ken Block, Eugene took some time off from work. However, he made a triumphant return with a new reality show called "Hot Wheels: Ultimate Challenge." In this show, Eugene serves as a judge, evaluating contestants' car designs alongside Dalal Elsheikh. This exciting venture showcases Eugene's expertise and passion for cars, further solidifying his status as a prominent figure in the automotive industry.

Instagram and YouTube

Aside from his work with Hoonigan and his reality show, Eugene has also built a significant online following. His Instagram account, @hertlife, boasts an impressive 682k followers, while his YouTube channel has garnered over 5.66 million subscribers. Through his engaging content and captivating car videos, Eugene has established himself as one of the greatest automotive social media influencers.

Personal Life

While Eugene keeps his personal life relatively private, he occasionally shares glimpses of his family on Instagram. He is happily married to a beautiful wife, who often appears in his posts. The couple is blessed with an adorable son named Trech. Although Eugene doesn't disclose many details about his love life, his fans can catch more glimpses of his family on his Instagram and Facebook accounts.

Overall, Hertrech Eugene Jr. has successfully expanded his revenue sources beyond YouTube. Through his work with Hoonigan, his reality show, and his strong online presence, Eugene continues to captivate audiences and solidify his position as a prominent figure in the automotive and social media industries.

How much does Hoonigan earn?

Hoonigan earns an estimated $695.98 thousand a year.

Hoonigan fans often ask the same question: How much does Hoonigan earn?

On average, Hoonigan's YouTube channel receives 11.6 million views a month, and around 386.66 thousand views a day.

If a channel is monetized through ads, it earns money for every thousand video views. YouTubers can earn an average of between $3 to $7 per thousand video views. With this data, we predict the Hoonigan YouTube channel generates $46.4 thousand in ad revenue a month and $695.98 thousand a year.

Some YouTube channels earn even more than $7 per thousand video views. Optimistically, Hoonigan may earn more than $1.25 million a year.

However, it's unusual for YouTubers to rely on a single source of revenue. Successful YouTubers also have sponsors, and they could earn more by promoting their own products. Plus, they could attend speaking gigs.

What could Hoonigan buy with $2.78 million?What could Hoonigan buy with $2.78 million?


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